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Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting
An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program

Other rules of punctuation Related Articles

Breaking the Rules
Rules are part of life, from an early age onwards our lives are shaped by rules at home, at nursery, at school and eventually at work. There are rules in our society, rules of the road, social etiquette and so on. Importantly there is also another kind of rule that effects our lives and these are the ones we create ourselves which can therefore be considered as self-imposed.

Effective Writing: Where Have You Gone?
There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore.

The Rule of 3 for Business Survival
Just like the 3 rules of personal survival, there are 3 simple rules a business can follow to ensure its long-term success. These rules will not only help ensure your business survival but will help it grow in the near future as well.
Simple Rules or Stupid Rules? Which type is running your business?
All businesses have rules – some are simple, smart and understood by everyone; others are stupid, senseless and resisted by everyone. Simple rules make you efficient, they make you money and they make your team and customers happy. Stupid rules ensure you and your brand will be talked about for all of the wrong reasons…
Underwater Mortgage Advice: The New Financial Rules of Home Ownership
When you're facing an underwater mortgage you're facing a situation where none of “the rules” matter that much anymore. What rules are we talking about? We're talking about the rules that say that you must always pay your debts, no matter what. We're talking about the rules that say it's actually bad to look out for yourself and your family first.

Mobile Home Parks - How to Properly Enforce the Rules
Many mobile home park owners feel that it is their duty as the owner to rule with an iron hand. They think that they can cure all of the park's ills with rule after rule. At with many parks, the rules section is longer than the lease itself. But is the park any better off with "rules phobia"? I have tested operating parks with extreme rules enforcement, and also with virtually no rules enforcement at all. And I think I have found the solution to successful park rules.
Stop Enabling Problem Employees
Supervisors often lose control of the situation by trying to be understanding and kind about following the rules. They make small exceptions that end up becoming habits, and soon the rules are not enforced at all. It is important to be sensitive to emergency or exception situations, but it is equally important to enforce the rules with an even hand. It is an area where many supervisors struggle. This article suggests an antidote.

The Power of Practical Wisdom
To have practical wisdom means that you know when to innovate, when to bend the rules, when to be flexible, when to improvise a solution. No set of rules can give us what we want because they become inherently constrictive. And rules can often require the individual to sacrifice their own beliefs in order to adhere to the rule.

Marcus Asay And Bar Code Technology: The Advantages
For those individuals who are not much aware of the bar codes, they are a series of black lines, having appropriate spaces and width in between them standing for whether numbers, letters or punctuation symbols.
The Feds are Checking Employer Background Checks
On April 25, 2012, the Equal Employment Opportunity Commission (EEOC) issued new rules concerning employers who conduct criminal background searches of job applicants & employees. This is the EEOC's first new rules on the matter in 20 years, so employers should take notice. Although the rules aren't fundamentally different from the EEOC's current rules, these new rules probably signal an increase in scrutiny & enforcement of criminal background screening, as well as credit checking & not hiring the long term unemployed.
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