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Start-up Strategy: To Change the Game, Change the Economics of How It’s Played
Several weeks ago, I found myself in the passenger seat of a car going nowhere fast.

Remedy #1 for product launches/start ups: "Get Real"
Make sure there is a real & recognized need for your product. This requires thorough, unbiased market research that involves 8 basic steps, ranging from: A) "How important is your offering to prospects?" to H) "How can you best accumulate and interpret opinions?
Transform Technical Jargon into Reader-Friendly Marketing Materials
Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words.

How Much Copy Is Too Much Copy?
It is sometimes difficult to know how long a sales letter, brochure, or other marketing materials should be in order to effectively get your message across. This article provides some basic direction to steer you in the right direction.
Startups: Top 10 Funding Sources
Even in today’s stressed economy, there are multiple ways to keep your startup alive and moving forward. I find that many startup founders fixate on one or two, often at the expense of their business. Following is a prioritized larger list of sources, with some “rules of thumb” which may save you a lot of time and energy:

Dealing with Sales Objections: General
Today I’m going to start a new series of blog posts about handling and overcoming common sales objections. The title for each post will be “Dealing with Sales Objections” followed by the particular objection that will be tackled as part of that post.

5 Important Rules in Website Design
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter".

A Business Alliance is Not a Marriage - Part 2
“What kind of team building can we do to get both sides of our business alliance working better together?” “How can we get them to trust us more?” “As partners, shouldn’t we be looking at the balance between risk and reward equally?”

Other rules of thumb Related Articles

Rules of Thumb for Business Writers
Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages
Today…Relevance Rules!
The onset of faster communications and up-to-the-minute information access has broken down some of the standard rules of thumb for Business-to-Business marketing. It used to be that you could count on frequency and reach to eventually win the hearts and minds of a particular audience segment. You could apply the rule of seven, successfully making seven points of contact (via phone, email, direct marketing, letters, in-person, etc.) and the sale was yours. But today, you might as well punch your fist against a brick wall seven times - unless you’re punching just in the right place, and just at the right time. Because today…relevance rules!

Breaking the Rules
Rules are part of life, from an early age onwards our lives are shaped by rules at home, at nursery, at school and eventually at work. There are rules in our society, rules of the road, social etiquette and so on. Importantly there is also another kind of rule that effects our lives and these are the ones we create ourselves which can therefore be considered as self-imposed.

Should I Decide with My Head or My Gut?
We can safely say that humans are decision making animals. However, just because we are constantly making decisions doesn’t mean that these decisions are necessarily rational. In fact, most of our decisions are not rational. They are made on the spur of the moment out of habit or, in more extreme circumstances, intuitively or instinctively. Intuition is essential in crises and emergencies, whereas a more deliberate approach is needed when time and circumstances permit. This article provides some rules of thumb to follow in rapid decision making
What should my marketing budget be?
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that bring in. Can you answer that question? And are you sure that all of your spend brought the best possible return? This article, gives some simple rules of thumb on setting budgets, an easy way to track your spend and some tips on where to spend your valuable budget. Generally people look for a 1:10 ratio on new products and 1:20 ratio on established products to maintain momentum.
Startups: Top 10 Funding Sources
Even in today’s stressed economy, there are multiple ways to keep your startup alive and moving forward. I find that many startup founders fixate on one or two, often at the expense of their business. Following is a prioritized larger list of sources, with some “rules of thumb” which may save you a lot of time and energy:

Mobile Home Parks - How to Properly Enforce the Rules
Many mobile home park owners feel that it is their duty as the owner to rule with an iron hand. They think that they can cure all of the park's ills with rule after rule. At with many parks, the rules section is longer than the lease itself. But is the park any better off with "rules phobia"? I have tested operating parks with extreme rules enforcement, and also with virtually no rules enforcement at all. And I think I have found the solution to successful park rules.
Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

The Power of Practical Wisdom
To have practical wisdom means that you know when to innovate, when to bend the rules, when to be flexible, when to improvise a solution. No set of rules can give us what we want because they become inherently constrictive. And rules can often require the individual to sacrifice their own beliefs in order to adhere to the rule.

WomanOwned Advice: Building Trust With Clients
Building trust with other people can be an uphill climb. But it doesn't have to be. Remembering a few basic rules of thumb will ensure your good reputation with clients, and potential clients, from the very beginning. Establishing trust is essential if your business venture is to succeed.
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