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run dmc Tagged Articles
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Breaking Down Barriers: Simmons’ Hip-Hop Explosion
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| “My experiences have been, from the very beginning, cultural and creative,” says Simmons. “And my business has been a way of exposing the culture, exposing the artists so that the world could hear and see them.” |
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Lesson #1: Find Your Niche Market
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| “You go to the people who are the smartest and most sophisticated and deliver on day one,” says Simmons. “Do a good job of it, and it’ll grow on its own.” |
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