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Keyword Mapping and SEO – How to Effectively Optimize Web Pages
The following tips walk you through how to use keyword mapping to effectively optimize your web pages.

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African Path Interview with Sandstorm Kenya
For those of you who have not yet had a chance to read this interview, I highly recommend that you do it. The interview is between Joshua Wanyama, Editor of African Path and Keith Steel, owner of apparel maker Sandstorm Kenya.

Born Hustler: American Apparel’s Dov Charney Is Born
“America doesn’t need another faceless, institutional apparel company,” says American Apparel founder Dov Charney. “They need an apparel company that gets it and does it right.”

Lesson #2: Narrow The Market To Your Niche
“There’s the relaxed fit generation and then there’s the next generation,” says Charney. “We like sexy at American Apparel.”

Lesson #5: Make Efficiency Your Secret Weapon
When Charney filed for bankruptcy it was because American Apparel was suffering from a lack of one thing: efficiency. His staff were all in their 20s, a wildly creative bunch when it came to graphics and design, but few knew the ins and outs of running a business. And so Charney brought on Marty Bailey, an industry expert, who helped make efficiency American Apparel’s secret weapon against its competitors.

Living The American Dream: How Dov Charney Fashioned His Own Success
“Give me the chance of going to Harvard or being there when Google started and I want to be there making $3 an hour sweeping their floors. Or Apple when Steve Jobs started it,” says Charney. “Maybe I'm delusional but that's what I think American Apparel is.” For Charney, the success of American Apparel has just begun. But how did he get to where he is today? How did a Jewish Canadian college dropout become the CEO of one of the most revered and fastest-growing companies in America?

Pain Free Business 8 Ways To Make Sure Customers Want What You Sell
I’m distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase—running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven’t brought themselves to admit it…yet.

If Your Advertising is Not Working! Here’s Some Ideas?
OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?

Success model: Targeted marketing of investment goods and long-lasting consumer goods
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods.

Amazing Entrepreneurs
All entrepreneurs that are just starting out have a lot of work to do that needs to get done. It can be very easy to get caught up in the day by day running of a business and you forget most of the time that running hard does not equate running in the right direction.

ABCs of a Coffee Franchise
One thing that is often overlooked about running a business by those hoping to run one of their own is that it isn't an easy proposition. If running a successful business were easy, there would be many more people doing it. The good news is that a franchise, such as a coffee franchise, makes the running of your business seem as simple as ABC.

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