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Undiscovered Diamonds for 2008: Finding the Acres of Diamonds in an Evolving Market (Certify Profile)
“For every acre of that old farm, yes, every shovelful, afterward revealed gems which since have decorated the crowns of monarchs.” From Acres of Diamonds by Russell H. Conwell

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Lesson #3: Give Back
“I don’t want to be a Russell Simmons, greedy-ass entrepreneur,” he exclaims. “I would like to be a Russell Simmons, philanthropist/activist.”
Russell Simmons Quotes
Russell Simmons Quotes
Starting a Business a Brave Move or a NoBrainer
Starting a business can be a tough move, and not everybody is cut out for it. Russell Black, of Glazers Chartered Accountants in London, suggests a few questions to ask yourself before taking the plunge.
Russell Simmons House
Apparently, he isn’t just a genius when it comes to hip hop and fashion; Russell Simmons knows what he’s doing in the world of real estate too. He owns a sprawling 35,000 square foot mansion in Saddle River, New Jersey – one of the largest homes on the eastern coast, a $5.3 million, 5,800 square foot mansion in Los Angeles, and a Manhattan penthouse. But, for now, it seems like this music mogul has had enough. Russell Simmons’ house in New Jersey is now up for sale.

Rick Rubin and Russell Simmons
One was a college dropout who began promoting local rap acts in the ghettos of New York; the other was an NYU student who spent more time playing in punk bands than he did in class. One knew nothing but hip hop; the other nothing but rock. Nevertheless, after a chance encounter at a New York club, Rick Rubin and Russell Simmons became fast friends. Together, they would go on to found the most influential hip hop label in the world, and change the face of American music forever.

Russell Simmons and Kimora Lee
They are two of the largest names in the hip hop and fashion industries, but behind closed doors Russell Simmons and Kimora Lee have also become celebrities for their rocky relationship with one another. The two entrepreneurs met when Lee was just 17 years old. She was in her last year of high school and pursuing a modeling career, while the 35 year old Simmons was making his way in the hip hop industry. At six-feet tall, Simmons was immediately captured by Lee when he first saw her on a runway during New York City’s Fashion Week.

Undiscovered Diamonds for 2008: Finding the Acres of Diamonds in an Evolving Market (Certify Profile)
“For every acre of that old farm, yes, every shovelful, afterward revealed gems which since have decorated the crowns of monarchs.” From Acres of Diamonds by Russell H. Conwell

Mining Your Customer Base
In the early 1900's, Reverend Russell Conwell -- founder of Temple University -- gave a popular speech called "Acres of Diamonds." In it, he said: "Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard if you but dig for them."

It's Not What You Say; It's How You Say It!
Words are powerful and magical things. "Words create impressions, images and expectations. They build psychological connections. They influence how we think. Since thoughts determine actions, there's a powerful connection between the words we use and the results we get." -Nan S. Russell

Your Online Copy Must Deliver Proof of "Cred"
In the year 2000, there was a movie starring Russell Crowe and Meg Ryan called Proof of Life in which Ryan's husband was kidnapped by guerilla rebels and held for ransom. Before she could pay, Russell Crowe stepped in as the hostage negotiator and said she wouldn't pay without some sign the husband was still alive. He demanded "Proof of Life" from the kidnappers. The selling equivalent of this is proof of credibility. Before a sales prospect will consider doing business with you, he will want to see clear signs that you are the real deal.

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