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rusty calley Tagged Articles
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Media Relations Training Should Focus On Knowing What Motivates Reporters
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| Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success. |
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Other rusty calley Related Articles
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Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach
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| Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results?
So many people over so many years have told me that they just cannot grow their service business. After listening to them complain, I ask what and how many lead generation tools they are using? They tell me that they advertised in the Yellow Pages and mailed some letters as their lead generation efforts. Wow, and they are complaining that they do not get enough leads.
Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order.
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Attitude, Belief, and Confidence...the ABC's of Sales
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| I once believed that in sales, if I could just learn that one killer closing statement, that one closing technique that worked every time, all my troubles would be over. Unfortunately, that statement and that technique do not exist. Don’t get me wrong; there are proper techniques that are extremely helpful in the sales process. Proper sales skills cannot be discounted. However, the three areas that will outshine rusty or nonexistent skills are the ABC’s of sales; and the lesson I quickly learned was that there is a balancing act. |
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The Rusty Nail
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| We all hit rusty nails in life and business. How do we avoid them? What is the best protection against them? And how do you respond when you hit them anyway? Your answer to this last question can be life or death and success or failure. |
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