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Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”

Are you ignoring customers?
Can you answer this question: how much revenue did your Web site generate for you in 2007? Maybe you'd increase revenue when you stop ignoring Web site visitors---who are really almost your customers.

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