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Beyond the 3-Minute Call…Business, Entertainment or Cool
It is difficult to believe that Apple has reshaped the mobile communications industry with the iPhone but more than 5,000 applications are available for the unit. Every operating system and service provider is now offering their own apps store for their smartphones. It's an outstanding opportunity for small firms to look big.

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HOW TO SELL IN ANY TYPE OF MARKET
Excerpt: I came across an article in the Investor's Business Daily about "Selling in a Down Market" and I think it applies to selling in any type of market. My summary of the main points is below. Below is an adaptation of an article "Selling in a Down Market" by Cord Cooper in the December 5, 2002 edition of Investor's Business Daily.

Empathy
When your customer feels understood they are more open to influence. Ability to read people, feel what they are feeling What is it? Understanding a need is as good as fulfilling it. People buy what they need from salespeople who understand what they want. Empathy leads to sensory acuity – “Unlike the mind, the heart finds it difficult to lie.” Robert Cooper.  Empathy leads to trust – It makes the connection. Integrity

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
Cell phones...Conveniently dangerous
April 3rd,2009 marked the 36th anniversary of the cellphone. A man named Martin Cooper placed the first call ever on a cell phone when he was at Motorola, as Gen. Mgr.Communications Div. The first cell phone was the size of we remember a satellite telephone looking like. How far we have come since then! Today, you can fit a cell phone in the palm of your hand(try that with a satellite phone. Today, billions of cell phones are in use worldwide, from your urban cities to the most remote corners of the world. Cell phones are very convenient. Perhaps too convenient. Many accident fatalities on the road are attributable to drivers talking while they drive. Even pedestrians are oblivious as they cross the streets, yapping away on their cells. Don't lose your head as you use this technological marvel called the cell phone....stay tuned.
Leadership Lessons Come In Many Forms
You may have missed this unless you were visiting the Jefferson Building at the Library of Congress recently. A female Cooper Hawk is flying loose there and the question is how to help her get out. However, there is a deeper, more important question that our Native American kin would also ask. What is the message that she brings? There is so much wisdom we miss when we disconnect from the messages of nature. Outer nature is a reflection of our inner nature and having lived in New Mexico and studied with Native teachers I have learned to stop and ask why a certain animal shows up in real life or in my dreams. The answers are always illuminating.
Talk Shows Rule Daytime TV – Now Learn how To Book Yourself
Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

THREE WAYS TO KILLER FOCUS (NO MAFIA REQUIRED)
Have you seen the movie Limitless? Bradley Cooper plays struggling author Eddie Morra, who is suffering from serious writer’s block. His life dramatically changes when he runs into his former brother-in-law, who introduces him to NZT, a revolutionary new drug that allows him to instantly focus and tap into his full potential.
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