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Charity begins at home
Mia Woodford and her friend Emma Leschallas have set up their own business running a website which auctions gifts donated to charity and returns the proceeds to charity. Building on her background in advertising, the site has auctioned everything from Bridget Jones' knickers to Roger Federer's tennis shirt.

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Entrepreneurial Lessons: What Does your Customer Want?
You know the big question, "What does the customer want?" The answer that is finding its way into the marketplace is that customers want emotional satisfaction. It seems that the "stuff" no matter how bold the packaging, is simply not enough. Customers want to be heard, respected, and included. And they want to be connected to their product through the heart. Kevin Roberts knows this. He is the CEO Worldwide of Saatchi and Saatchi, a renowned advertising agency. He knows that the best objective scientifically led research into customer satisfaction will miss the mark unless the emotional aspects of customer needs go unmet. I have been honored to have Kevin endorse my book "Don't Bring it to Work", where I tackle the emotional realm of work relationships. You can catch him on a HSM webinar on Friday, September 18.

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