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safe assumption Tagged Articles
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Blogging for Business
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| True or false: blogs are never going to be an effective form of marketing for small businesses |
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Other safe assumption Related Articles
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Your Car As A Virtual Office
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| Are you using your car as a "virtual office" at times? If so, is it safe and are you using it as an office in safe ways? Protect yourself and others, check out the list of seven things to think hard about and do in this article! |
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Death by Assumption: Why Great Planning Strategies Fail
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| To often, assumptions are not clearly identified or managed so that when a plan goes south, there is no way to go back and reevaluate or manage the original assumptions. The absence of "assumption management" is a common cause of the death of many strategic plans. Assumptions must be stated, debated, and continually reevaluated as the plan goes forward. We've provided three practical steps you can take to manage your planning assumption.
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SACRIFICE THE SACRED COWS
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| The assumption that we have to do things because that is the way they have always been done needs to be challenged if we desire to live life effectively. |
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Play the Full Table
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| During uncertain times (like today!) most leaders and business owners play it safe. This means that if you want to distinguish yourself during tough times, the bar is pretty low.
Now is the time to play the full table! Don't restrict your strategies to the sure shots. While your competitors are playing it safe, try new shots, explore the edges of the table. |
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Do you make your clients feel safe?
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| Do you make your clients feel safe?
If your clients don't feel safe - they won't buy from you. And they won't tell you why. It's not enough to be safe. You must make them feel safe. When they don't feel safe fear kicks into gear. Fear is the biggest obstacle to buying.
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A False Assumption Made by Too Many Aspiring Entrepreneurs
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| In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work). |
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Safety With an Open Heart
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| While you might believe that keeping your heart closed is the only way to feel safe, there is a far better way of feeling safe. |
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Prospects Aren't Really Prospects
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| Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or a Relationship Manager, do whatever you can to understand need and make nice. But at the end of the day, your job as a seller is to place your solution.
Unfortunately, we do it the long, hard way: we assume - and this is a baseline assumption in the sales industry - that when we notice a ‘need' that our solution can fulfill, we have a prospect. Yet we consistently close 7% of our ‘prospects.' Obviously our assumption that a prospect with a need which our solution can resolve is a specious assumption. |
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The Law of Unpredictability – Unless You Write Your Competitor’s Plans, You Can’t Predict the Future
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| Many marketing people include an assumption about the future in their marketing plans, suggests Mike Farrell with aspenIbiz. Read this short post as it explains that while many say America’s big problem is the lack of being able to take the long view, without an assumption about the future, it could be difficult to be successful in the world that includes the Law of Unpredictability. |
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CASH – THE BENEFITS AND RISKS
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| Cash is generally referred to as money at call. That is, you may access your funds quickly. Cash is considered to be a “safe” investment, although how safe it is depends on the credit worthiness of the institution of where it is held. There are other risks associated with holding cash which this article will explore. |
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