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SITES AND TESTIMONIALS: Turning Referrals Into Business On The Net

We all gather referrals/recommendations/testimonials in the hopes that they will sway the opinion of others and help us get business. But how do we know what a prospect needs to hear in order to decide in our favor? Why do we assume that if we have a ‘good’ referral, it will meet a prospect’s criteria to choose us? Indeed, how do we know what will help our buyers buy? And, for the sake of this essay, how do we get the right material onto our sites?

Lesson #1: Be Ruthless
“We have no intention of failing,” says Murdoch. “The only question is how great a success we’ll have.”

Lesson #1: Balance Work and Play
“I think about the business all the time,” says Ellison. “Well, I shouldn't say all the time. I don't think about it when I'm wakeboarding.”

Lesson #2: Be Ruthless
“It's my job for Oracle – the number two software company in the world – to become the number one software company in the world,” says Ellison. “My job, is to build better than the competition, sell those products in the marketplace, and eventually supplant Microsoft and move from being number two to number one.”

Lesson #4: Break Through That Wall

“I have had all of the disadvantages required for success,” says Ellison. “There were lots of times, especially in the early days, that were very, very difficult.” From being given up for adoption by his birth mother to losing his adoptive mother to cancer to dropping out of school, Ellison could have been the poster boy for adolescent angst. But, whether it was rebounding in school or bring Oracle back from the brink, Ellison managed to find the determination that he needed to press on.

Lesson #4: Be Honest
Cowell strayed from his roots in 2003 when he took a cameo role in “Scary Movie 3”. Playing a judge who had to critique a rap contest, Cowell says of his own acting, “It was excruciatingly embarrassing. I was absolutely dreadful.”

Lesson #2: Don’t Try to Tame a Wild Duck
“You can make wild ducks tame, but you can never make tame ducks wild again,” said Watson Jr. “One might also add that the duck who is tamed will never go anywhere any more. We are convinced that any business needs its wild ducks. And in IBM we try not to tame them.”

Lesson #5: Be Clear About Who You Are
“When you think about it, you should compare the World Wrestling Federation to other major entertainment companies or motion picture studios,” says McMahon. “We are Hollywood. We're entertainment, and that's what the World Wrestling Federation is all about.”

BANG BANG YOU’RE DEAD!
Oooh my that hurts. The shock of suddenly being told that your business isn’t making any money.

The Way of the Guerrilla

The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved. WHAT IS A GUERRILLA ENTREPRENEUR?

People You Don't Like

I’ve been asked many times, “How do I build a relationship with a person I just don’t like?” And typically, we’re talking about the workplace – a customer or boss or associate. My answer is usually, “Not everyone is going to be your best friend, but if you’re forced to deal with a person, why not make the relationship more personal and real? Wouldn’t you want a better relationship for the sake of success, mutuality, and most importantly, less angst and more joy?”

The ultimate secret to business growth
I talk to business owners every day that want to take their businesses to the next level, but are puzzled as to why it’s so hard. They push and work and expand and contract only to find themselves right back where they found themselves last year.

Paying Kids to Study (An Early Business Lesson)
In a pilot program in metro Atlanta called “Learn and Earn,” several schools are paying kids to study.

The Myth of A Listers and Influencers
Continuing on the theme of Duncan Watts and the demise of influencers and A listers, CNET Networks conducted a three-part study called "The Influencer Study from CNET Networks: Challenging Perceptions." It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information.

What I Don’t Know
What we don’t know about our markets, our customers, our products, our business is where our lack of growth and outright failure resides. Of course, the rub is this - on our own, we don’t know what we don’t know and are powerless to do anything about it.

Be the Red Leaf
So I come back from my chilly morning run and am greeted by the site of one lone red leaf popping out of a sea of green ivy and decaying brown leaves - and I can’t help but take notice.

Community Involvement the Wrong Way

There are wrong ways to demonstrate community involvement as well. If you volunteer to work on a committee but are never available for meetings, or if you sponsor a little league team and don't show up for games, you're proving yourself to be crass and superficial, probably sucking up the community to get business instead of working for it for altruistic reasons. Consumers are more sophisticated than ever these days. People know the difference between serving the community and serving yourself. If you're not willing to devote honest time and energy to your community, you're better off skipping this weapon and leaving it to the real guerrillas in your community. I just hope for your sake that none are your direct competitors.

Psychology By Any Other Name
I love the book Nudge-the content's pretty good, the title even better! But I hate-literally hate-the title of the genre. Namely, "behavioral economics."

Am I Ready to Purchase a Franchise?

The first step to jumping into any new business is to determine your objective. What do you want in life? Are you content working for someone else? Do you simply want to own your business for financial indolence sake or do you have a very specific dream you want to build? What are your skills that you will bring to your business? Some people will answer these questions and find that though they are tired of working for someone and want to become financial independent they do not have a business plan.

Web site traffic investment
The most important thing that any website owner shall work on is the traffic generation, then the second most important thing is changing this traffic to a revenue

5 Quick Tips to Conquer that Fear of Public Speaking
Are you afraid to speak in public? Here are 5 quick tips that can help anyone get the courage and raise their professionalism by speaking confidently in groups of 5 to 50,000! These tips come from a proven and top rated professional speaker so she knows her stuff!

Thanks For Accepting My Facebook Friend Request, Now Accept My New Business Opportunity. Did You Hear Me? Do It NOW.
Do you get business opportunity emails from people you do not know? I just have to share a once in a lifetime opportunity email that was recently sent to me.

Focus on your strengths
Relinquish hats of responsibility so you can focus on the core for sake of the company.

"The Magical Mystery Tour"
Life is a bit like going on a magical mystery tour where it's all about the journey not the destination. Find out more in this article.

ASK - A Magic Little Word For Every Online Entrepreneur Who Wants To Get Wealthy
Many people, including a fair percentage of Internet marketers, have issues with asking for help under the mistaken belief that it shows ignorance or incompetence on their part. Nothing could be further from the truth.

4 Crucial Elements to Building Your Personal Brand Online

There is a unique challenge to building a personal brand online. In the world of the Internet, you are a great unknown to your audience, and they don't have the luxury of meeting you and looking you in the eye. There is often immediate distrust of anyone new online, and you need to break through that to be successful. You must, in essence prove to your prospects that you are trustworthy and can help them achieve their goals and aspirations. In this article, the 4 crucial elements to building your personal brand online are described. Get these right, and you and your company may just become the next McDonalds or Oprah.

Taxing Social Media, and Why Pay Toilets No Longer Exist (Part 2)
In Part 1 of this post titled "WHO IS TO PAY FOR BROADCASTING AND HOW? A Contest Opened by RADIO BROADCAST in which a prize of $500 is offered," I had cited an article from 1924 requesting ideas on how the new medium of radio could be monetized.

4 steps to break through to a higher level of success
Even the successful struggle from time to time and get stuck. This usually happens when you are trying to elevate your business to a higher level. In this article you will discover 4 steps to break through this barrier.

Succession Planning - For the sake of change?
A business coaching perspective on succession planning.

Sales Tip: Selling Yourself By being different
One of the greatest ways to stand out in the marketplace is to be different. Unfortunately many companies attempts at sellng by being different result ina bland me to message. Read this article to find out if you are at risk!

Effective web copy is all about the benefits
People don't buy products. Yes, you read that right. Here's the truth: People buy results, experiences, status, not the products and services themselves. You won't sell many products and services online unless you learn this secret: it's all about the benefits.

How to Lead the Masses
A Leader's Guide to the Galaxy - Part 2

Successful Relationships: Creating Agreements That Work
People yearn for relationships they can trust. They want to be able to depend on people. They want relationships characterized by ease, clarity and harmonious cooperation. But, is there any adult who hasn't felt let down or betrayed by someone who didn’t live up to his or her agreements?

The Flaw In Calculating Inbound v. Outbound Marketing
Mike Damphousse of Green Leads wrote a great post on Inbound v. Outbound Marketing and really got me thinking. But, even though the debate rages around inbound v. outbound and the cost/budgets associated with each, good old fashioned personal/professional networking is the lead source that will drive the most business.

A Well Planned Business Budget Means Never Having To Admit Failure
As a business owner, you may or may not be aware of the one key factor that can mean the difference between success and failure. Do you know the steps you must take to control this one vital part of your business?

Has Your Business Budget Crossed a Line?
Do you know the one factor that is automatically tied to both your business and personal life, no matter what you do? Do you know how to control this factor, and use it to drive your business to unheard of success?

How to Increase Your Sphere of Influence
What is influence, and why would you want to increase your sphere of it?

How to Get Your Name in the Paper Without Advertising
As marketing professionals, one of the most common misconceptions that we run across in our business is that marketing is nothing more than advertising, and that advertising is the only way to get your name in the paper.

How To Engage Employees With Technology Based Change
It’s prudent for any organisation to know that employees understand and embrace the reason behind the changes in technology. Here’s how.

6 Simple Steps To Naming Your Lifestyle Business
If you are ready to start your own lifestyle business, but stuck on finding a good name for it or just wondering how to come up with a catchy name that hasn't been taken yet, you'll find your answers here. These six simple steps will help you find a great name for your business - something fitting, catchy and not boring.

Voice Overs: Why They Are Important To Earn Money Working From Home
Online videos are big; marketers who want to earn money working from home are using them to drive traffic to theirs websites and increase their sales. What a number of internet marketers don't consider is the way their voice sounds.

Preparing for Security Breaches
A major security breach of sensitive customer data is a nightmare every business with digital consumer records needs to plan for. It may be impossible to stop security breaches, but it is possible, and even a legal obligation, to have a process in place to manage and minimize the damage that a security breach can cause. Here's how to do it.

5 Top Tips to Stay On Track and Get Great Results

I'm constantly amazed at the amount of people I encounter who seem to invest a big chunk of their time and money attending seminars, joining coaching programs and investing in very expensive products only to do nothing with them. I recently saw a testimonial from a lady who had attended one of these events, saying the information from the program was going to turn her business into a million dollar company.

Top 7 Words to Increase Sales and Beat a Down Economy for Salespeople
The words that you think and speak have a direct connection to your sales skills and subsequent sales results. This revelation has been revealed through many sources including emotional intelligence to the book buy*ology by Lindstrom. Consider using these words as a sales professional in your ongoing efforts to expand your business network and increase sales.

Marketing on a Shoestring
One of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. So how do you effectively represent your brand, gain new customers and grow your business with little or no money for marketing? Keep reading!

The perfect sales call
15 things to consider when making sales calls

They all buy. Only some return time and again
80% of Sale come from 20% of Customers… Whether you call it a Fuzzy Logic or Vilfredo Pareto’s rule based on real-time statistical data. But, this is TRUE !!!

Entrepreneurs: Want to Start A Business But Not Sure What Type?
Many entrepreneurs get that itch to start a new business, either because they are fed up being “wage slaves” or they like the freedom that working for yourself can bring. Some even think that they will be richer or have more spare time. Many are not sure what kind of business they want……

Whos in YOUR wallet A Power Networking Strategy and Year End Inventory
Do you know who the key people are in your network? Do you take them for granted? Make time to identify your highly effective connections, create strategies to strengthen those ties, and ultimately increase your bottom line!

Balancing Your Needs against Your Wants
Should your next career satisfy your basic economic needs, or should it satisfy the desires of your heart? Is there any way to strike a balance between them?

What Sets a Small Business Franchise Apart
There are small businesses, there are franchises, and then there are small business franchises. Similar to each of the others but entirely different, small business franchises are absolutely the best of both worlds.

5 Tactics to Get More Website Inquiries Now (Sometimes Quick & Dirty is Good Enough)
We can’t all be usability specialists or Internet marketers, but there’s definitely some stuff that could be outsourced for relatively little money but earn potentially huge payoffs in terms of website conversion rates and getting more website inquiries to stay and connect. Let’s make those websites user-friendly.

How a Bookkeeper Can Help Your Cash Flow
Many small business owners struggle with keeping their bookwork up to date. Yet good record keeping is an essential part of any successful small business.How can you make an informed decision about your business if you don’t know where you are at financially with your business?

Neat Appearance in Sales and Management

You see, if you stand out people will notice you. If people are noticing you among the thousands in the crowd you never know when an opportunity will come your way that will enhance your life. How many times have you left your house just to run up to 7/11 or something and you’re hoping no one sees you? Well, we all know what happens. Of course, the one person you never wanted to see you in that condition pops up out of nowhere!

A Funny Sales Training Story

Then the fun began… After the first night with his 15 people William came back and reported no sales. Nothing new there for William. It only gets funnier. At work the next day only 11 of his people showed up for work and I questioned William who proceeded to inform me that he was weeding the garden and he was just keeping the best people. Well that night he came back with his crew and again there were NO sales. Again no surprise.

When Making the Right Choice Goes Wrong
When was the last time you examined your core values? Do you even know what they are? Are you aware of the extreme influence they have over your daily decision-making processes?

Opportunity Does Not Knock
I can tell you that as a breed, entrepreneurs are an impatient lot and many jump on the first business bandwagon that comes along just for the sake of being in business. That’s a big mistake that usually comes back to bite them in their entrepreneurial behinds.

Are You Wedded To Your Marketing?
The other day I received a most curious email from someone I’ve never met....

Refusing Clients
Though it would be nice to be able to serve all customers, the reality is that sometimes you may come across a customer who end up costing you more time and money than is reasonable. Sometimes it's not bad to refuse dealing with a client.

The Myth of Multitasking: How Doing It All Gets Nothing Done

Multitasking has become something of a heroic word in our vocabulary. Many executives pride themselves on their ability to “multitask”. Recent job descriptions that I have seen even ask that potential employees have the ability to multitask. A current national commercial sings the praises of multitasking. However, multitasking, as most people understand it, is deceptively counter-productive. Multitasking is tremendously costly. Multitasking hurts us every time we attempt to engage in it.

Sales Planning Basics
Sales planning should be your number 1 priority if you want to succeed in sales. Success is no accident, you have to plan for it. Learn how now!

How to Go From Dud to Stud in 30 Days

Last Saturday, in blizzard-like conditions, we left Boston for a much needed family vacation. We arrived in the Bahamas three hours later to find sunny, tropical, 90 degree temperatures. Blizzard to Tropical in three hours got me to thinking, as usual, about selling which, for a lot of salespeople, has become more difficult in the past 90 days. Learn how to go from Ice Cold to Red Hot - Blizzard to Tropical - Dud to Stud in 30 Days.

Reengineer Your Sales Cycle: Reduce your time-to-sale and increase your lead-to-close rate
The sales cycle is a system of activities that starts when a new lead is generated and ends when a sale is booked. Like any business process, the sales cycle can be streamlined to reduce inefficiencies, decrease time between lead and order, and increase the lead-to-sale conversion rate. We've provided a way to streamline your sales cycle.

Ever heard of LoveSelling Read on despite the name
Some entrepreneurs don't see themselves as sales people, because 'sales' is an unpleasant activity for them. Yet, their very existence depends very much on a successful sales strategy. My approach is 'positive sales' - a consultative approach to focusing on providing service first and selling next. Coincidentally, a German Business Guru has come up with a similar idea: he calls it "Love Selling"!

Contain The Complainers!

Great leaders don't assume that they know all the answers or what the future will hold. They don't want to miss out on the next big thing and their culture tolerates, and even rewards, complaints. Keith R. McFarland writes in his book, "The Breakthrough Company", that one of the characteristics of the $250M rapid growth companies he examined is that the leadership was very tolerant of dissenters and even let people pursue ideas for new business even when they thought they were wrong.

Ezine Marketing For Sales - Lets Squash All Doubt!
The number of ezines out there is mind boggling, over 300,000 ezines some of them with 100,000 or more subscribers. Yet, even with number of ezines out on the web and the number of people making purchase due to a product or service ad viewed in an ezine, some people are still questioning if ezine marketing really works. Others are declaring it dead.

Online Guru Bashing As An International Past time
Online gurus are everywhere. So how do you sort the wheat from the chaff?

“New” Social Media Options Aren’t New, They’re Sequels

The excitement is almost unbearable. A new web-based social media service is unveiled. Will it be the next (fill in your own current fave)? Will it die? Nope social media can't be killed. For every mind-numbing IPO a sequel emerges from the lake. The only thing the sequel will give you is another chance to place your mark on the Internet forever...another way for you to waste your time telling the boss -- or yourself -- you're "working hard to protect the company, the product from the beasts." Life in the virtual world is fun, exciting, different from real work.

How do you Innovate Yourself?
This article applies the process and concept of innovation to our own selves and personal development.

Writers Master the Art of Brevity and Satisfy Readers

Time is precious, and readers need a reason to keep reading—it’s a fact of life these days when information is available almost instantaneously. Especially in the Internet, you must get to the point right away, as studies have shown that on average you've only got nine seconds to make an impression and hook a reader before he or she clicks away. Readers want to know why they should bother reading the documents you produce, and they don’t want to wade through dense, unclear prose, which is why writers can make their work more successful by learning the art of brevity.

The Importance of a Sitemap
A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

When Is the Right Time to Redesign
if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Creating A Unique PR Approach
Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different.

Is Your Creativity Supported or Stifled at Work?
Creative expression should be honored and valued in the workplace.

Internet Based Affiliate Marketing: Avoid These Common Mistakes
Many affiliates fail because of their ignorance of how the entire business operates. Understanding the most common mistakes will help you avoid making the same mistakes.

How to Stay Motivated When You Seem to be Failing.
If you're a member of an MLM business you probably receive lots of rah-rah emails and participate in conference and training calls. The intention is to motivate you, but if you're struggling with the business they can actually have the opposite effect. That's what happened to me, and here's how I dealt with it.

Are Multiple Supply Chains Important Survey Response 2
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?

Business Coach learnings about Unprofitable Sales
As Brian Tracy says, the root of all business problems is “low sales”- and the solution is “high sales”. Very true! Now read on to what his certified FocalPoint Business Coaches have to say about fixing that problem in your company.

Breaking the PR Rules
Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?”

21 Secrets of Establishing Effective Teams
Teams and team work can be very effective in many organizational settings if, and only if, they are formed correctly and used to solve problems that are best resolved by several people working together. This article provide 21 items to think about to establish effective teams in your organization.

Exploring the Sharing of Three Words
“I am sorry.” There are so many lessons to be learned about how to say these simple and very powerful words.

BALANCED SUCCESS
There are many people who lead worthwhile and fulfilling lives, but have not accumulated wealth and cannot be called rich. Just because you have not succeeded in being richer than the people you know, or attaining all your ambitions at work, does mean your life has been a failure.

Turning a Recession Into An Opportunity
There is no denying that recessions are not good for anyone. Recessions causes downtime – do not waste this downtime.

Reciprocal Links Are Still Not Dead
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I've said this before and I'll say it here again. There is nothing wrong with reciprocal links. And here is the proof.

Commit to a Solid CRM Strategy
This article used Albertson's Grocery as a case in point on the importance of fully thinking through your CRM strategy in order to increase customer satisfaction.

Experience Innovation – The Next Generation
Rob Rush discusses the power of innnovation and how to be sure that you're innovations are providing real value to your brand and your customers. Don't innovate...for innovation's sake!

If You Don't Like Where Your Parents Were At Your Age - Do Things Differently
Don't follow people you know for the sake of following them....you have the capability to create your own success

Web-Video Campaign Creation 101
Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.

Time Management Increases the Team Effort
James Dicks examines the importance of managing your time effectively for your sake and the sake of others

Christmas number 1
As impressive as it might sound being top 5 on Google or first page on Bing or Yahoo. If you're only there for being there's sake then really, what's the point?

What's Wrong With Classic? Acknowledging That New Isn't Always Better
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.

BE DiFFERENT Absolutes of Change
Don't change for the sake of change. Consider these drivers to build your business...

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