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The Smell of Success: Lauder Starts Her Business
After years of confining herself to her kitchen in an attempt to perfect her secret recipes, in 1947, Lauder was ready to take her creations public. With the founding of Estee Lauder Inc., she now had the vehicle she needed to begin her journey.

Lesson #2: Do It Yourself
“I love my product,” said Lauder. “I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.” Because of Lauder’s love for her company, she took a very hands-on approach to its operations, getting her hands dirty in everything from production to marketing to sales. She understood the importance of hiring a good team, but her desire for perfection and quality drove her to want to control all aspects of her company, at least until it got too big for her to handle alone.

Estee Lauder Biography
The Estee Lauder biography is a story of an anything but ordinary woman. Born Josephine Esther Mentzer on July 1, 1908 in Queens, New York, the cosmetics queen the world would later come to know as Estee Lauder grew up in a busy household. She was the youngest of nine children to parents who had immigrated from Hungary and Czechoslovakia. Her father owned a hardware store in Queens, above which the family lived in a small apartment.

MANNEQUINS THE GOOD THE BAD AND THE UGLY
Some basics about mannequins.

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