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sales and marketing communication Tagged Articles



Develop a strong value proposition statement: Make every contact count Part II: Creating your value proposition
Your value proposition is a powerful tool. It is the first impression a prospect has of your product or service. It provides the attention-grabbing message that compels your prospects to ask for more information.

Other sales and marketing communication Related Articles

Communication and Sales Part Two
Communication in sales serves two major functions. One function is the actual business at hand, negotiation or sales transaction. The second more important function is how the communication is meeting the emotional needs of your customer or prospect.

Communication and Sales Part One
Proper communication is a study worthy of many PhDs. At the center of the sales process is how well we communicate. Communication is a two-way street, involving a sender and receiver. The best sales people are excellent receivers, or listeners. They also need to be excellent senders, or presenters, even though they should spend most of their time listening. Becoming an excellent communicator is hard work and should not be taken lightly. Here are a few communication tips that will strengthen your sales process, help you understand customers and close more sales.

Sales Training - How To Sell Features & Benefits … The Power of Targeted Communication!
Sales Training - How To Sell Features & Benefits - The Power of Targeted Communication! This article shows how to create more sales impact each time you present, and the communication secrets to creating higher value within your product and service.
How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
Competition in the business world requires sound strategic thinking and planning. And one application of those strategic tools is in business marketing communications. And Your Strategic Thinking Business Coach believes that strategic thinking and planning need to be done before developing or recreating any marketing communication. For example, it is important that you take time to think about what role your marketing communication will play and how it will help you achieve your strategic marketing goal(s). If you think and plan your marketing communications in a strategic manner, you will be able to make a more educated, more informed, and strategic decision about each of your marketing communication tools.

Communication Breakdowns
Communication on sales team can break down in many ways, sometimes with disastrous results. Sales managers set the tone and the expectations around the frequency and quality of communication. There are many ways you can cause communication to fail. Here are just a few.
HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

Marketing, sales and service silos why?
For people in the communications industry it is appalling that there is a lack of real communication occurring between their marketing and sales departments. All too often I see departments vying for budgets, leadership, ideas, etc. Some people believe marketing drives the engine and sales are irrelevant, or sales are king and what is marketing anyway? It's not just the sales people. Some organisations don't even know the difference between marketing and sales or don't see the connection between the two in the first place.
Do you have difficult clients or are they just different?
Style adaptability is where a person can read another person’s preferred communication style and adjusts their own communication style to that of the other person, thus making shared communication and understanding easier. It is imperative to the principle of exchange and critical to any sales role, yet it is often one of the most poorly executed skills. Time after time we come across teams of sales people who have no conscious idea about how to adapt their style to that of another. Instead when they come across differences, communication usually breaks down and they will speak about the other using derogatory terms such as calling them an idiot, or moron, etc. Sound familiar?
How fit is your sales team?
Earlier this year we had the opportunity to put a client’s field sales force through our Sales Fitness Circuit to test their sales fitness. The Sales Fitness Circuit is designed to reinforce and continue the process of learning from our Sales Communication Training. The Sales Communication competencies (skills, knowledge and mindset) covered in the initial training is put to the test through a series of exercises. The aim is to embed the learning from the training as a way of life in the sales team’s actions and thinking.
5 Visual Tips To Boost Sales
Whether you’re in a global organization or a small business, marketing and sales departments are often on different planets. What can you do to boost sales-and boost communication?
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