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Engineer Yourself a Better 2011
For whatever reason, I have spent a lot of my time, particularly within the last three years, working with a lot of companies who have sales engineers - meaning that they hire people with engineering backgrounds to be salespeople. When I tell people about this fact, they give expressions of horror or sympathy, because of what they perceive as the difficulty of training engineers to be salespeople. What's funny is, I love working with engineers. Want to know why?
Cultural Differences with Sales Force Evaluation
I was in New Orleans speaking at the Gazelles Coaches Summit, a prelude to the Fortune Magazine Sales Summit. I was asked a question about cultural differences with the Sales Force Evaluation: Is the lack of Money Motivation on an entire sales force in Ireland a cultural difference?
12 Steps to a Successful Proof of Concept - Part 1
This three part series outlines twelve steps to installing a hardware or software proof of concept within your customer's IT environment.

Other sales engineers Related Articles

The softest sell
“Don't talk to me about telephoning or writing to past customers,” exclaimed the MD. “The last time we did that we expected a load of add-ons and easy sales, but all we got was complaints. Our service engineers were run off their feet for months. It cost us a lot. It was a nightmare. Our database of past customers was a can of worms.”

Managers PR Mechanics or Engineers
The trick here lies in knowing the difference in capabilities between PR mechanics and PR engineers, then using their respective talents in your own best managerial interests.
How to Build an Effective ROI Calculator
Building an ROI Calculator should be a team effort. Get the insight and input of key sales professionals and sales engineers to incorporate the benefits that are appropriate for your customers. They should also make sure the calculator looks very professional (we strongly suggest building the calculator in flash instead of using an Excel spreadsheet) and that it can be placed on your website or in a presentation that is used in front of a potential customers.

The Top Ten Lies of Corporate Partners
In a manner of speaking, I’m running out of lies to tell. So far I’ve taken care of entrepreneurs, venture capitalists, engineers, and marketers. The target of this posting is “corporate partners.” (You might find a previous posting, "The Art of Partnering" interesting.)
Lesson #5: Pursue a Passion Outside Your Business
Hewlett and Packard were both diehard electrical engineers and entrepreneurs in one. But, while that combination worked well in helping to grow their startup, it was in fact largely the passions they held outside of their business that kept them going through the tough times and helped them maintain a sense of balance.

Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
Quote 85% Less - Close 300% More
He had a client who, when he met them, closed 4 deals for every 100 quotes they prepared and submitted. Not only that, it took their highly paid engineers anywhere from 1 hour to 1 week to complete those quotes.
Mobile Internet Security
How can I make my network more secure? Networking engineers need to take internet security on mobile devices, smartphones and the social web seriously.
B2B PR – Planning for Success
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.
Engineer Yourself a Better 2011
For whatever reason, I have spent a lot of my time, particularly within the last three years, working with a lot of companies who have sales engineers - meaning that they hire people with engineering backgrounds to be salespeople. When I tell people about this fact, they give expressions of horror or sympathy, because of what they perceive as the difficulty of training engineers to be salespeople. What's funny is, I love working with engineers. Want to know why?
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