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Public Relations Pendulum Continues to Swing
A strategic public relations campaign has the ability to strengthen a company’s position and competitive edge during a weak economy and support sales initiatives during a strong economy.

"Our salespeople aren't asking for the business!"
Some may find the concept of salespeople not asking for the business, strange even ridiculous given 'the close' has traditionally been a salesperson's end-game. This is analogous to a football player running down the sideline, struggling to avoid the clutches of would-be tacklers - to just sit down on their bum and scratch their head an inch before the goal line. It's just doesn't make sense, yet in sales, this type of conducts is surprisingly common.

Other sales initiatives Related Articles

Introduction to Web Marketing (SEO) - How to Rank Your Web Site
Start learning how to increase targeted web traffic with the purpose of increasing overall sales. The purpose of this article is to provide some foundational explanations and keys to help entrepreneurs and small business owners alike begin their web marketing and search engine optimization initiatives.

Why Transformation Efforts Fail
Why change initiatives, whether they were intended to boost quality, efficiency, sales or profitability, or reverse business spiral usually only generate lukewarm results or fail.
You Can't Win If You Don't Keep Score
Unless you have the DREAM Marketing budget, it's vital that you make every penny count, yet the majority of businesses out there don't really keep score when it comes to the effectiveness of their marketing initiatives. It's no wonder, if you have every cracked a book on marketing metrics. Most are pretty dry and definitely written in "yawn-ese." So, what should you be measuring beyond the obvious (sales revenues and profits)?
Public Relations Pendulum Continues to Swing
A strategic public relations campaign has the ability to strengthen a company’s position and competitive edge during a weak economy and support sales initiatives during a strong economy.

Twisted But True: High-Quality B2B Marketing Messaging Dramatically Reduces Sales and Marketing Effectiveness - Assess Your Messaging with This Five-Point Checklist
Does this sound familiar? Your company has spared no expense in training its sales force and providing it with a slew of slick, detailed marketing materials. Yet your highly motivated sales team keeps missing its revenue, profit and market share targets. Well-conceived and -executed marketing messaging can actually reduce sales and marketing effectiveness. Many companies fail to meet their objectives because their marketing initiatives are lacking one essential element: persuasive sales messaging. When giving their brand, company, and product messaging an analytical look, companies often quickly discover that their messaging to customers is mostly descriptive, rather than persuasive — a vital ingredient in closing sales.
Project Failure
Recently I read some disturbing information regarding major corporate initiatives. According to a survey by the Utah-based VitalSmarts: • 82% of employees within companies with significant organization-wide initiatives underway believe those project will fail. • 78% are currently working on a “doomed” project. • 90% knew early on the project would likely fall short of the objectives • 77% describe these projects as “slow motion train wrecks” • 81% believe it is impossible to approach the failing project’s key decision-maker

Making Lean Part of the Business Strategy
With the best of intentions, many companies fail to secure the desired results for lean manufacturing initiatives. Why? Because the lean initiatives are not part of the overall business strategy.
Competitive Career Management Practices: Gaining Leverage in the 21st Century
The global marketplace and ever-changing workforce have created the need for organizations to engage human resources practices that recognize their human capital as their major competitive advantage. In fact, the current trends emphasize the growing demand for effective, creative recruitment and retention initiatives. Most human resources executives will site the need to stay competitive with these initiatives as one of their biggest challenges. One of the basic principles to assist with this challenge is to embrace pro-active and strategic career management practices that can provide you with a strong foundation for gaining a competitive edge.
Return on Investment from Coaching – Measuring Success!
Aligning HR strategy with business strategy is critical, however it is insufficient to make this strategic linkage at concept level and then embark on HR initiatives without a conscious intention to measure the return on investment (ROI) of these initiatives

Prioritize your Strategic Initiatives
Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a systematic method. Use our downloadable Priority Index Tool to guide you through the prioritization process, and help you drill down on the value added for each proposed initiative.
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