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What Will Your Sales Organization Look Like in 24 Months?

Let's face it, with the speed of change revved up as high as it is, developing and executing a five-year plan is nearly impossible to do. While it may be true that changes in technology, the economy, the political administration, and the markets are considerably volatile today (and certainly more difficult to plan for and navigate) I believe that when designing and developing a plan for your sales organization, you clearly need to decide what it is that you want to be “when you grow up.”

Smooth Sailing or Storms Ahead ? How to use the Sales Pipeline to predict your future
A sales pipeline is simply a forecast that you or your salespeople prepare monthly which lists the customers that are likely to buy in a given time frame, the value of the sale and when it is likely to close. It is an essential tool for business owners and sales managers to identify where you are and where you need to be in order to meet budget.

6 Proven Strategies For Sales Managers
Do you know why most sales managers aren't exceptional? Well, because they do the same things that ordinary sales managers do. Here are 6 proven strategies that will separate you from the pack.

Why Sales Managers need to work on the business, not just in the business

Playing “catch up” is a common challenge for organisations of all sizes. Whether you have enjoyed a period of rapid growth and prosperity, or encountered some unexpected obstacles or losses, with little warning, businesses can discover that their decision making and activity has become very reactive. Too much time is spent putting out spot fires and reacting to situations, while too little time is spent on pro-active and strategic activities. The very real and legitimate day to day business pressures result in many (if not most) decisions being made on an ad-hoc basis, with each one disconnected from the next.

Culture Fit

What is Culture Fit? Well the first place you are likely to hear about Culture Fit is when you are recruiting for new staff or being recruited yourself. For instance, Culture Fit Interviews differ from Behavioural Interviews, in that the Behavioural Interview attempts to find out about the candidate’s behaviour, skills, knowledge and experience. Culture Fit Interviews generally do not try to determine the individual’s capability, but rather considers the candidate’s ‘cultural fit’ with the organisation, their values and motivators.

Why is Sales Management so Tough

This question has challenged every business and leader since even before the days of "The Death of a Salesman" a great book by Arthur Miller. Managing a sales force is quite different from selling to a customer. It requires different skill sets. And yet a common mistake we make when filling the Sales Managers position is that we take our top sales person and promote them to Sales Manager. That decision fails more often then it succeeds. The reason is simple --- "A Sales Managers primary responsibility is not to focus on selling". The Sales Managers primary responsibility is to focus on the promotion of sales. It's about leadership.

Mistakes Most CEO's and Managers Make When Hiring Salespeople

It cannot be denied that many CEO's, sales managers and HR folks make mistakes when hiring salespeople. In fact, the industry average yields only about a 20% success rate. This is understandable as finding and choosing suitable individuals is not an exact science... at least that's what most people in charge of hiring salespeople believe. If you want to ensure that you hire the best salespeople for your sales team, read about some mistakes commonly made. Perhaps if you can familiarize yourself with the mistakes made by countless HR departments, sales managers and CEO's, you should stand a better chance of taking onboard the best possible candidates.

Why we should put the Trainer back into Sales Management

Up until 20 years ago, a key function of a sales manager’s role was the regular training of their sales people. What did this look like? Well, something like this: weekly 1 hour power training sessions for the sales team focusing on honing key skills, bi-monthly half day or 1 day sessions drilling down on account planning, strategy, market and product knowledge, and formal class room training usually employing external, expert training providers on a once or twice yearly basis to boost their teams to the next level. This was all supplemented by sales meetings and one-on-one coaching. Many sales managers of yesteryear were good trainers. However, through my observations across many businesses, the training component has been replaced by compliance.

Tale of Two Clients - Sales Training! :) versus Saaaales Training (:

Here's an interesting comparison for you. Two client companies are on the exact same sales development time line. (Same time line but separate from each other - they don't even know about each other) Both of their sales forces went through sales force evaluations at the exact same time. Both of their sales management teams were developed at the same time. Both of their sales organizations received sales infrastructure help (sales process, sales pipeline, metrics, sales recruiting process, etc).

Tale of Two Clients - Sales Training :) vs. SAAAALES TRAINING :(
You've heard it before. It flows down hill. Your organization can only be as effective as the weakest leadership link. When it comes to a sales development initiative, you must start out committed and remain committed to drive the process until the change you demand has been accomplished. Anything short of that is a formula for failure.

Game 7 - There is No Tomorrow with This Sales Opportunity
Don't turn opportunities where there IS a tomorrow into a desperate, "How much of a price concession do we have to make?", last ditch effort to close it today scenario, but do turn a customer/prospect-initiated deadline into a Game 7 scenario where you do whatever it takes to earn that business!

Rejection Proof - The Science Behind Success in Sales

The stronger a salesperson is, the less likely rejection is to have a major effect. That said, there are effective salespeople who have a rejection problem but they manage it better than their less effective colleagues. There are also some very ineffective salespeople who don't care about being rejected. In fact, their lack of caring about it may even lead to their ineffectiveness since their strategy rarely includes consideration of how to avoid resistance!

Top 5 Sales Recruiting Observations of 2010
Today, I'll make some observations about the sales recruiting activity taking place this summer that either reinforces some of the things I've said in the past, or modifies my original stance. In no particular order, but of equal importance:

Compelling Reasons for Your Salespeopole to Go Mobile

Good Sales Managers know how important it is for their salespeople to uncover needs. But it goes way beyond needs. As I detail in Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball, it requires that your salespeople learn about their prospects' compelling reasons to buy. Not just their needs. The issues, problems and frustrations - and even the consequences - that would cause them to spend money and spend it with your company, instead of your competitor. But it goes well beyond compelling reasons.

5 Frustrations that Derail the Sales Force
I write a lot about the things that frustrate Presidents, CEO's, Sales VP's and Salespeople. Yesterday, somebody asked what frustrates me so I attempted to tackle that question here. I'm very steady and what you see on Monday, you'll probably get on Tuesday and Wednesday too. That said, there are things that will make me eat faster or more often, and here you can read my top 5:

Game 7 - There is No Tomorrow with These Sales Opportunities
don't turn opportunities where there IS a tomorrow into a desperate, "How much of a price concession do we have to make?", last ditch effort to close it today scenario, but do turn a customer/prospect-initiated deadline into a Game 7 scenario where you do whatever it takes to earn that business!

But I'm a Sales Guy - The Story of Motivation and Compensation
A Sales VP and his CEO were in the conference room and each time the CEO brought up a problem, we asked the Sales VP to elaborate. Each time he began with, "Well I'm a sales guy so I know this stuff..." Yes and No.

Top 10 Video Blunders When Used as a Sales Aid
It should go without saying that your videos should be professionally produced and directed. The do it yourself videos made on the fly are prone to all ten of the mistakes listed above. Unless you are in the marketing, advertising or videography business, you have no business doing this yourself unless you want to give people reasons not to buy from you.

When Sales Goals Change but Behavior and Results Don't
Suppose that you need your salespeople to find significantly more new business. Perhaps you've wanted this for a while but it's only recently that you communicated this to your salespeople. You've changed the goal but after a month your salespeople's behavior and results haven't changed at all.

Football's Pitch Count and the Connection to the Sales Force
Herm Edwards, currently of ESPN and formerly the Head Coach of the Kansas City Chiefs, was interviewed on WEEI, Boston's Sports Talk Radio station today. He said a couple of things that were quite compelling:

Sales Leadership - A Balancing Act Between Compliance and Quotas
We'll discuss the balance sales leaders must have between sharing, mandating and asking. Sounds simple.

A Missing Link to Sales Improvement?
I was walking through the Airport when I saw what could be the missing link to sales improvement...

My Sales Force Won't Use CRM
I mentioned that the key rule to getting salespeople to change is rule #9, Consequences. There are three primary ingredients to having Consequences.

Sales Coaching - Are Sales Managers Any Good at This Function?
I've written extensively about sales coaching before. Yesterday, a fairly typical day, I coached 4 different sales experts and 2 clients on how to more effectively coach salespeople and sales managers. I have noticed that most sales managers believe that they're fairly good at coaching when, in reality, most of them are very ineffective at it. Why?

The Science of Selling - Rules versus Data

Regular readers know that I like to talk about the science of selling. I don't mean the science of the sales process, strategy and tactics, as much as the science of research, data and proof. There is a science to selling but a more appropriate name for it would be the rules of selling. In Baseball, the rules dictate what you do, when you do it and how it should be done. In Selling, the rules accomplish the same thing.

Now How Can You Motivate Your Salespeople?
If you can't motivate your B and C players in the most challenging times by having them set goals so that they can earn more money, then how can you motivate them?

Sales Management - Eagerness vs. Resistance
For one, Frank Belzer, my guest, is known for his ability to keep his pipeline filled and he discussed the things that motivate him to consistently do that.

Why You Should be Scared When Your Salespeople are Closing Lots of Business
Sales managers get caught up in the excitement of a closing frenzy when they should be taking a step back and asking themselves, what's wrong with this picture?

3 Powerful Excuses for Maintaining Mediocrity in Your Sales Hiring Process
When I answered questions from the audience, the best one, in my opinion, was the most obvious. It went something like this: "If your recruiting process works so effectively, and your assessments are so predictive, and they save so much time and money and consistently identify top performers, then why don't more companies use them?"

The Importance of Pride, Self Esteem and Confidence in Selling
My guest on this week's edition of Meet the Sales Experts was Bob Sinton and we talked a lot about the importance of pride, business self-esteem and two levels of confidence:

The Ignorance Factor and Achieving Your Company's Revenue Goals
What do the 12 sales consultants and trainers and 4 new clients have in common with Michael Oher? They are ignorant too. Not about life or business as Oher was, but about sales forces.

Your Salespeople Can't Even Do That?
Salespeople, struggling with sales 101 type issues, don't let anyone know for fear that they would be perceived as inept, which, it turns out they are.

7th of the 10 Kurlan Sales Management Functions
There isn't a person in the company who must work more on developing relationships than an individual in a sales management role, whether it be a line level sales manager or the World Wide VP of Sales. But developing a relationship does not mean that one should become friends.

12 steps field sales coach plan

The reality is that most sales managers do not spend enough time with their staff in a coaching capacity. Providing constant feedback and being a role model who demonstrates the right skills. Many managers today are still focusing too heavily on short term efficiency and not long term effectiveness. Development of staff through on-the-job coaching is a critical function of modern day managers but can take second place to some of the more urgent, but less important priorities.

Top 7 Reasons Sales Managers Fail
Have you been scratching your head wondering why your sales team is not hitting revenue goals and aren't going to succumb to blaming the economy? Do you feel like you're doing everything you can and giving your all as a manager but are not getting consistent results? Read on to determine if you are a product of these 7 reasons sales managers fail.

Top 25 Prerequisites for Successful Sales Training and Development
Before an inside or outside expert can help you develop your sales force, there are at least 25 milestones that must take place or the initiative will probably fail. Development has much less to do with content, curriculum, and methodology than it does with the person, or people who will do the developing.

9th of the 10 Kurlan Sales Competencies That are Key to Building a Sales Culture

All of the stuff they have been doing, including the order in which they have been doing it, is usually wrong when we begin working with them - and permanently so. It's harder to stop doing the permanent stuff than it is to learn a more effective way. Think of an elastic band. The information from the new lesson stretches the band a lot. Then the natural tendency to do what has become permanent snaps the band back into its original shape. Solution?

7th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture

Salespeople love to present options. It makes them feel like they have more chances to win the business. It's such a popular approach that it's one of the few parts of the sales process that is universally accepted and named. You know it as Good, Better and Best. Companies actually have alignment on Good, Better and Best, sometimes using it in their retail stores and catalogs to provide category options. How many times have salespeople presented you with 3 options? Just last week, I was presented with 3 options at the Lexus Dealer where I got my LS460.

Why Sales Coaching Really Matters
Without systematic, on-the-job coaching post a sales training program 87% of skills that were covered in the sales training program are lost within 30 days With systematic, on-the-job coaching post a sales training program the return on the sales training program is four fold. Lesson: Sales training without coaching is a cost liability rather than an investment.

1st of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
#1 - IT'S NOT ABOUT YOU! Believe it or not, there are a lot of people in sales who mistakenly believe that the world revolves around them. If my previous sentence said "show business" instead of "sales" it would make sense but this isn't show business.

When should we appoint a Sales Manager?

For many start ups and small businesses having a full time sales manager in place is not a viable option. Firstly, there is usually no one to lead and manage in the sales function however, the function of sales management should be on your â€˜To Do Listâ€™ as a business owner/manager even if you are sales managing yourself. Paying attention to your sales activities and results, developing your sales strategy and plan, knowing who to target, etc. all form part of a sales manager's role.

Why hiring or keeping the 600lb sales gorilla is a mistake

For many years the legend of the 600lb sales gorilla or Alpha sales superstar has been strutting the hallways and boardrooms of businesses. Often revered for achieving top of the league ladder sales results, yet feared by many for their aggressive, manipulative, ego centric, demanding, intimidating antics, countless CEOâ€™s and sales managers have allowed these sales prima donnas to remain in their sales teams but at what cost to their sales team and their business?

Help! My sales team isn’t coping with the fallout from the GFC

Many sales people, for the first time, are experiencing tough times when it comes to selling and many are not sure how to handle themselves in these difficult situations. The current climate is, indeed, a test of character. Many sales people, especially those in their 20's and 30's have not likely experienced selling in tough markets before. For the past 12 years prior to 2008, at least, the business climate in our market place has been, for the most part, buoyant. As we all know it's very easy to sell when times are good. It now begs the question: How well have we prepared ourselves practically, emotionally, and physically to manage our way through these tough times?

Why developing your Sales Managers is the key to your sales success

It may surprise you to discover that many Sales Managers learn how to be a Manager on their own. According to the latest international study on Sales Training and Sales Force Effectiveness, many Sales Managers are given very little or no support when it comes to being a competent, effective Sales Manager. In fact, many Sales Managers reported that they were given no formal training in Sales Management practices, either before or during their tenure as a Sales Manager. The study reported that Sales Management training is the category of sales training that is addressed with the least frequency, in fact it is less than annually or not at all.

Sales Management - Lead, Inspire and Grow A Sales Team
Sales managers, to fully reach their potential and have their subordinates' potential reached, they must implement lots of tactical, methodical sales management implementations.

The Need for Training
The need for professional training is obvious, not just training the new recruits but, more importantly, training the existing trainers and managers in the skills and techniques needed to build an environment in which new recruits can grow and prosper long term.

How a Top Sales Manager Gets Their Salespeople to Sell More Stuff!

When do you do your best work? When you feel bad or when you feel good? The obvious answer is when you feel good. No one feels like doing much of anything when they feel bad. When people don't feel so good, they end up doing very little....not a good situation for you. So it begs the question: does the salesperson brimming with confidence sell more than the salesperson who lacks confidence? The answer may seem obvious, but why do so few average sales managers spend the majority of their time building their people's confidence up instead of ripping it down? It could be that many sales managers are former sales salespeople themselves and "seagull sales management" (swoop in, dump on the rep, then fly away), is all they know. In this case, unfortunately, ignorance begets more ignorance...

Sales Manager Training Tips: 3 Steps to Hiring Top Performing Salespeople

In a discussion with the head of sales of a mid-sized pharmaceutical company, he wanted to know why some front-line sales managers are much better than others at hiring top performers. Before answering, I asked if he had a systematic hiring process. The reason I asked that is when there is no process in place the ability to select top-performing reps is dependent on the skills of the sales manager. Anytime you create a systematic process you tend be better at predicting success.

The Shadow Syndrome
Is a sales manager an essential component of a successful sales / marketing strategy?

Leveraging the Power of Large, Well-known Companies to Grow Your Small Business
High-profile companies have the power of recognition and credibility. Discover the secrets (and benefits) of leveraging their recognition and credibility to grow your small business.

Personal Branding For Salespeople
Are you a salesperson looking for ways to generate more referrals? Do you agree that the best way to do that is to operate in a predictable and professional manner? Then read on to learn some tips to maximize the power of your personal brand and get recommended by prospects and clients.

Sales Tips for Commercial Salespeople and Sales Managers – How to Influence Prospects and Earn Sales by asking Effective Questions
One of the top ways you can influence potential customers to buy from you is to master the art of developing and asking effective questions. Your questions should uncover relevant business issues and help the prospect determine if there are any costly problems worth solving.

Sales Tips for Commercial Salespeople and Sales Managers – How to Influence Prospects and Earn Sales by asking Effective Questions
One of the top ways you can influence potential customers to buy from you is to master the art of developing and asking effective questions. Your questions should uncover relevant business issues and help the prospect determine if there are any costly problems worth solving.

Sales Tips for Commercial Salespeople and Sales Managers - How to Influence Prospects and Earn Sales by Demonstrating Your Expertise
One of the top ways you can influence potential customers to buy from you is to master the art of developing and asking effective questions. Your questions should uncover relevant business issues and help the prospect determine if there are any costly problems worth solving.

Sales Tips for Commercial Salespeople and Sales Managers - How to Influence Prospects and Earn Sales by Demonstrating Your Expertise
One of the top ways you can influence potential customers to buy from you is to master the art of developing and asking effective questions. Your questions should uncover relevant business issues and help the prospect determine if there are any costly problems worth solving.

Sales Tips for Commercial Salespeople and Sales Managers - How to Win Sales by Being Positively Predictable
This article is about creating a positive predictable experience for your prospects and customers. The salespeople who create a positively predictable experience for decision-makers earn both sales and referrals by taking the risk out of the buy-sell equation. Here's how.

C-Level Selling - A Sales Person's Best Resource
Sales managers and sales people are sympathetic to other salespeople. Learn how they will help you get to the C-Level and make your sale to their companies.

The Most Valuable Commodity You Can Market

From time to time, I enjoy engaging practiced salespeople and sales managers in conversation about selling on a deeper level. One such conversation that happened this week centered around the question, “what is the most valuable quality salespeople can bring to the table?” Answers ranged from “product knowledge” to “likeability” to “good communication,” and on into “expert questioning” before one of the salespeople hit the correct answer – the answer that trumps all of the above. That answer is trustworthiness.

To Sell or To Educate That Is the Question Behind What Makes a Great Salesperson
The answer to what makes a great salesperson is desired by many from small business owners to sales managers to C suite executives. Many sales training programs still focus on selling and fail to embrace a more rewarding approach.

What Seagulls Can Teach You About Top Sales Leadership
Ever work for a " Seagull Sales Manager"? You probably have. A "Seagull Sales Manager" is a sales manager who seldom interacts with his people but occasionally swoops down, dumps on everybody, and then quickly flies away. If you haven't guessed already, this is not exactly the kind of leadership we advocate at Sales Management Mastery...

What Is Your Sales Team’s A. Q.?

It has been known for some time that if you want to measure an individual’s intelligence, you administer an Intelligence Quotient test. This has been an accepted method of measuring one’s intelligence for many years. In sales management, intelligence is important, but this does not get you closer to measuring or predicting your sales team’s effectiveness or the ability to predict with any certainty the projections of future sales. How do measure this? With an A. Q. test.

Sales Management Training Tips: Sales Coaching vs. Admin?

After my last blog 5 Ways to Gauge Your Sales Managers’ Coaching, I heard from several clients. One VP of Sales loved the article and asked for copies for his Directors of Sales. Two heads of sales from different companies liked the post but did not want to send it out to their frontline sales managers because of my comment (see below) that coaching was more important than administration. Neither wants their sales managers to feel that it is OK to spend time in the field and avoid administration.

Are You Ready to Be a Sales Manager?

So you want to be a sales manager? It’s a rewarding and tough job that requires the skills of a good parent, the vision of a CEO and insights of a psychologist. This unusual combination of skills is the reason many companies struggle to find the right person to lead their sales organization. Ask and answer the following questions to see if you have what it takes for success in leading a high performance sales team.

Sales Management Training Tips: Sales are down. What can you do?

I faced a similar situation in Q1 2003. As VP of Sales of a Canadian pharmaceutical organization we faced the SARS crisis. Access to our customers became limited. Hospitals and physicians were also limiting sales rep visits. Marketing started calling the sales numbers down for the year, blaming the SARS crisis. As head of sales I had few options. What I did know was that I had to utilize my resources where they were going to generate the greatest revenue. What would you do?

Sales Management Training Tips: Pursuing Sales Results vs. Developing Your Team

I recently had lunch with a highly successful VP of Sales of a Pharmaceutical company. He explained that he was frustrated with the members of his sales management team, who he felt were focused only on results. He worried that they were not spending any time developing their salespeople. At first blush, most of you might easily say you don’t see a problem with that. You wish your sales managers were more focused on delivering the sales numbers. That’s easily understood and probably true in many cases.

Who’s in charge of your sales recruitment?

1. How much is a good sales person worth to you? 2. How much is a good hiring manager worth to you? Speaking about recruitment in these current economic times may seem foolish, however in the area of selling, this is where you could make great strides by picking up highly effective sales people who have found themselves on the job market or are looking for a better business to work in. I know of a few highly competent sales people and sales managers who have been let go along with other staff as part of large staff reduction strategies. In my opinion, the last people I would let go in this market would be highly competent and high producing sales people. Which leads me to the contentious issue about who makes the decisions to hire and fire sales people. In particular, who hires sales people.

What's in a relationship?

The term ‘Relationship Selling' is often bandied about by sales managers and sales people without properly defining what it really means.I often hear "We are in relationship selling" or "We need relationship sales people" however what I do not hear being asked is: What type of relationship are we talking about? What type of relationship are we looking for? What do we mean by relationship selling anyway?

When Sales Training Isn’t Working
Nothing is more frustrating than investing the time to identify the need, design, develop, and deliver great sales training and then discover that sellers aren’t implementing what they learned when they get back to the field.

Sales Manager Training: Rule #1 Self Awareness

I have decided to write a series of Blogs on a sales manager named Joe. Joe is a district sales manager who could work in any industry and for any company. In fact, there are many Joe’s in all companies. Joe is just a shade away from being a great manager. But until he truly understands the fundamentals of changing behavior he will be an average Joe at best. Joe is one of the members of a group learning session that I give to sales managers who have taken my course. As part of the coaching process I ask for feedback from managers. I question how well they apply the concepts that they had learned and if they are seeing the benefits of the training

All Opportunities Are Not Created Equal
When reviewing an opportunity, most sales manages will ask about the odds to close. When asked about odds to close, most sales reps have a ready answer. Most often, it's wrong; based on some mystical gut feel, but it sure does makes everyone feel better - like authentic planning, prioritizing and time management actually occurred.

3 Reason’s to Invest In Sales Management Training
If you want to thrive in difficult times here are 3 reasons why you should invest in sales management training. Your sales force is your company’s most expensive promotional resource. Yet too many sales organizations operate well below their potential. Your front line sales managers are the people who can unlock the potential in your sales organization

Sales Management Training and Focus
In a strong economy just showing up to play is enough to achieve your sales objectives. In today’s economic environment sales leaders are facing sales force downsizing and poor sales rep morale. Sales reps are frustrated by longer sales cycles, dropping demand, unrealistic quotas, concerns about declining income and losing their jobs.

Creating a Sales Culture
One of the challenges that many companies face is to create a sales culture when the existing culture is more orientated to customer service and account management.

360 Degree Appraisals
An overview on the 360 Degree Appraisals

Mother of a sales performance
As the New York Stock Exchange is now looking at "employee engagement" as a significant predictor of higher share value and market return, and given we are all competing, not just for clients and market share but for good employee talent, maybe a key performance indicator for sales management could be in Organisational Citizenship Behaviour (OCB).

Sales Management for C-Level Selling - 6 Steps to Make Your Sales People Better
Are your sales people as good as you think they should be? If not, here is an easy, no-costs process to make them better.

How Focus Helps Sales Management Effectiveness
In a strong economy just showing up to play is enough to achieve your sales objectives. In today’s economic environment sales leaders are facing sales force downsizing and poor sales rep morale. Sales reps are frustrated by longer sales cycles, dropping demand, unrealistic quotas, concerns about declining income and losing their jobs.

Recession Proofing Your Sales Force
As the leader of your organization, the next 6 months will prove to be more pressure-filled then you may have experienced in years. With decreasing prospects and the cost of doing business increasing, a squeeze on profits is inevitable.

The 5 Biggest Sales Management Coaching Blunders
Transforming your sales managers from good to great coaches can have a dramatic impact on sales. In fact, sales coaching is the management No. 1 activity that drives sales performance. The only problem is that managers have not been taught how to effectively coach. Coaching is a skill that takes time to perfect and unless effectively coached or trained managers make all types of mistakes.

Understanding what motivates your sales team
In these rapidly changing times it is vital for managers to understand what it is that motivate their sales teams in order to optimise performance and create loyalty. It is a vital managerial skill in the 21st century.

Why Confusion Between Vision and Mission Statements Hurts Sales Growth and Sales Managers
As a sales manager do you sometimes find confusion between the vision and mission statements? Do not feel bad because you are not alone. Learn how to end the confusion and start realizing your goal goal to increase sales.

Being authentic in sales
The 20th century approach of one-upmanship, although still encouraged by many traditional sales managers, seems to be slowly retreating into the shadows of the past as crude and old-fashioned. Polar opposite to the latter, but just as unproductive..

Costing cutting at the expense of sales? Bad move
I don't know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

Influencing vs Negotiating
It has often been said that very strong negotiation skills are critical to being a high performing sales person. However, findings from our "sales force fitness" profiling work, where we profile critical qualities for successful sales performance in many businesses, large and small, is telling a very different story.

Selling and managing are not the same
I wrote recently about sales burnout and the challenges many SME business owners have of being all things to all people including, usually, the main sales person and sales manager. Like many people, I have known that selling and managing are not the same thing. They are two very distinct jobs with different demands and expectations.

Exceptional Prospectors

Over the past 14 years, my team has conducted thousands of psychological assessments and interviews with both managers and salespeople about their prospecting and sales behaviours. Our research has consistently revealed that salespeople often experience their greatest difficulties, dissatisfaction, and anxiety at the prospecting stage of the sales cycle. Meanwhile, Sales Managers repeatedly express their frustration that they cannot find salespeople who are competent, confident, and motivated to prospect for new business. Prospecting requires sales people to establish contact with people who might buy your products or services. Whether it is phone, face-to-face or group prospecting, inbound or outbound, nothing gets sold until you get in front of and/or talk to potential buyers.

Creating the right sales training environment

The manager, coach or trainer who is committed to accelerating the learning process of their people must attend to creating an optimal learning or meeting environment which also includes it being safe on all levels. For learning, feedback or a meeting to take place effectively you need to create a comfortable and safe environment. For this to occur you need to plan and arrange the environment and resources you will need for your session or meeting.

How By Answering These Three Questions Can Dramatically Improve Sales Training
If you only had 3 questions to answer to improve sales training. what would they be?

How Sales Managers Can Make Meetings & Sales Teams Far More Productive with this One Strategy
Would you like your sales meetings to be far more productive? Then read about this simple strategy that can quickly double your results.

7 Key Simple Points to Turn Ineffective Sales Scripts to Effective Ones to Increase Sales
In the rush to increase sales, some organizations are returning to the old tried and true sales scripts. Yet, these well intended business owners to sales managers have forgotten several key points and one very critical key aspect when using a sales script.

Unlock Sales Training and Development With These 8 Dynamic Learning & Sales Coaching Keys
Sales training will be one of the few training and development areas that will experience an increase in expenditures according to a recent report. With the global market place becoming ever increasingly crowded, learning how to increase sales and building customer loyalty simultaneously is now more important than ever before.

What Do You Need to Do To Move Your Sales Team To That Next Level?
A recent on-line poll at SmartBrief of nearly 1,400 respondents asked what was the most important skill in this current economy. Even though this was not scientific, the results were interesting especially when looking from a sales management perspective.

What Is A Quality Sales Organization?
Are you interested in extracting the optimal results from your sales organization? Then focus on building an organization that has a healthy, high performance culture. A high quality organization will ultimately morph into a world class sales machine.

More Than Half of All Sales Managers Should Consider...

After posting this article two weeks ago, showing the percentage of salespeople who are not trainable, who shouldn't be in sales, and who are elite, it was inevitable that I would be asked to post similar statistics for sales managers. While the number of salespeople we have assessed is greater than 400,000, the number for sales managers is closer to 50,000 - still a more than adequate sample size.

Half of All Sales Managers Should Consider...
So there are twice as many sales managers in need of redeployment as salespeople, and 10% more sales managers than salespeople who are untrainable (they know it all?). That means 52% of all sales managers, more than half, should consider doing something else - like selling!

Green Business Travel: Increase Sales and Save the Whales!
Sales Managers – Corporate Social Responsibility department ready to rat you out for your huge carbon footprint? Laying awake at night trying to figure out how you’ll make numbers with a reduced travel budget? Take heart! You can travel green and reduce travel costs, all while increasing sales (….and saving whales).

Is Your Networking Not Working?
Learn the 5 principles for effective networking that builds business and drives revenues.

Why Corporate Sales Training Often Fails to Deliver Results
Why do you train salespeople and sales managers? Some companies want to educate them and improve their skills. Some feel obligated to provide training while others provide training to improve results. Some do it to help their salespeople, improve morale and feel good about making it available. These are all very nobel concepts, but usually achieve disappointing outcomes.

Efficient Sales Travel Planning: Reduce Costs and Increase Sales
When the going gets tough, the tough look for new ways to get the job done. Today’s laptop mapping programs will help your sales team get the job done - reducing travel costs, while increasing your sales. Prior planning prevents poor performance, so stop doing it the way you've always done it. Shake things up, make your team more efficient and make this your best sales year ever.

Lead by Example: Do As I Do
The rules of modeling are not just applicable in parenting, but also apply to leading a great sales team. Great leadership starts from the top down. Make sure you are following these rules in managing your team for success.

Communication Breakdowns
Communication on sales team can break down in many ways, sometimes with disastrous results. Sales managers set the tone and the expectations around the frequency and quality of communication. There are many ways you can cause communication to fail. Here are just a few.

Sales Training for Senior Manager Performance Improvement
Sales training courses for senior managers can train, educate and motivate senior sales managers to get their sales force to surpass the sales goals of the company. Advanced sales training for senior sales managers can turn a great senior sales manager into an excellent sales team leader.

Sales Training for Entry Level Sales Representatives
Sales training for entry level sales representatives will refine the basic sales techniques of your entry level sales staff and advance their sales skills with the growing interest of the company. Sales training for sales reps can get your sales team on the same page and focused to obtain the strategic sales goals of the company.

Topgrading Pros, Cons, and Sales Assessments
Somehow, I got thrown into the middle of an internet disagreement between Brad Smart, author of Topgrading, and Bob Corlett, a blogger who calls himself The Staffing Adviser.

How to Shift From Fat & Nice to Lean & Mean to Increase Sales
Have you ever considered that maybe one of the reasons for your less that stellar sales is because you are just too fat and nice? Read how by being lazy to not having enforced accountability, you may be your own worst enemy.

Build Customers’ Trust in You by Listening and Learning
Customers trust humble (“teachable”) salespeople. Customers don’t shop price with salespeople they trust. Salespeople build trust by listening and sincerely wanting to learn about the customer.

Sales Leadership Excellence: How to Recruit & Retain More High-Producing Sales Leaders
As work becomes less about muscle and more about intellect, sales leadership styles need to change. Know what causes a worker to enjoy their work and motivate them to become high producing sales leaders...

Time Management Sales Effectiveness
How to Improve on Time Management Sales Effectiveness

FOURTH QUARTER COMEBACK
The fourth quarter is about to begin, but sales revenue touchdowns and a come-from-behind victory are within grasp, even in this recessionary economy. Three Quick Strategies to Save the Game.

Some sales managers are Idiots
Sales Managers don't learn from the success of others. Probably laziness is the reason because we all know what they should do.

Involving Sales Managers in Development and Delivery
Sales Managers bring a level of expertise and respect that can instantly make - or break - your training program. You know the typical ways to involve sales managers in training:

Measuring Results: Key performance indicators can help set better goals for sales reps
Sales managers often rush to judgment if sales reps aren't meeting their quotas, and automatically assume that they either don't have the skills or the understanding to perform.

Sales Manager Excuse: Dreading a Sales Meeting

Sales Manager Excuse: Dreading a Sales Meeting "I get the sense my salespeople dread coming to my weekly sales meeting." For most sales managers, the weekly sales meeting is the one chance you have to shine in front of your team, but if you don't, the meeting becomes a huge de-motivator. Sales reps must do the grunt work necessary to get in front of a real live prospect, and only have a brief window to shine and get an order. Sales meetings work in much the same way for you, as the sales manager. Through Sandler sales management training you can learn a radical new way to run sales meetings that taps into each person's internal motivation and charges them up to sell more, much the same way an NFL coach charges up his players at halftime to dig deep and win the game in the 2nd half.

Stress-Free Selling® - Hot Buttons Ignite... How do you find them?
Hot buttons are words, phrases and concepts that are especially meaningful to Prospects. For example, an audio person might better relate to "I hear what you're saying," and a visual person to "I see what you mean." Though the difference is subtle, it is exactly these kinds of subtleties that makes sales, heck, life, easier and stress-free. You're an insider when...

Sales Performance: Choosing the Right Tools

What really helps a sales team to improve its performance? Out of the many disciplines, practices, processes and automated reporting tools, which ones should sales managers emphasize? Which tools are best? Which ones contribute most to desirable outcomes? As it turns out, the sales leaders we interviewed say it has less to do with the tools themselves, and more to do with the way those tools are selected, designed and implemented.

Top 10 Keys to Getting Through and Getting Heard
It is a lot more difficult to address getting through in a short article than it is in a book or through training and coaching but I'll give it a shot. Following are the 10 Keys to Getting Through and Getting Heard:

Your Salespeople Call on the Wrong People and Expect Them to Buy
How many sales opportunities fail to convert because your salespeople failed to meet with the individual(s) in the company that could do something about it?

Sales Managers don't need Training, do they? - Increasing Sales Effectiveness Opportunity 3
After proving themselves as great sales people, most sales managers are promoted with several attaboys & warm wishes, but without any training on their vital new role. This article uses 2 surveys to prove that the majority of Sales Managers absolutely need training on their Management Role.

UK Sales Coaching For Sales Managers - A 60 second tool
A fantastic 60 second uk sales coaching tool for sales managers and sales people. This will increase your sales force effectiveness and make you a better sales coach.

Professional Sales Management - Key to Sales Success

In an environment where customer demands predominate, because competition is both relentless and increasingly international, the world of selling must accommodate a dramatically changed world of buying. Critically, sales management must catch up to this new world of selling. All too often, many sales forces are populated by dispirited, burned out salespeople and managed by short-term-oriented and narrowly focused sales managers. Indeed many sales forces are managed as if it were 30 years ago and the sales managers themselves were salespeople doing the work, instead of orchestrating the action.

Matching the Right Type of Salesperson to Your Customers

The most successful sales managers recognise that all good salespeople must have certain vital skills and motivations. The degree and type required, however, will vary according to what customers need in order to use the product or service. The best strategy is achieved by matching salesperson skills, focus, and motivation to best serve these needs. Market and customer analysis by The HR Chally Group has identified four distinctly different types of customers. They, in turn, respond most positively to four different types of salespeople: - Closers - Consultants - Relationship - Display (Friendly Order Takers)

Sales and Marketing - Align, Define and Make Money
Too many sales and marketing departments in corporate America are misaligned (even though the two departments share the same corporate office). Here are 6 key areas of misalignment to fix quickly before you lose more clients and money.

Don’t Let your Smile Run Away from Your Face --- The Piano Man

There is a song called The Piano Man that uses the phrase - "The smile ran away from her face." That phrase reminds me of the look on many Sales Managers faces as they discuss sales training at their respective company. The least effective and the most expensive method of training sales people unfortunately is also the most common! Although a new sales person may have experience, simply providing product training for your line card is just not enough. The marketplace demands that sales people provide more than product knowledge, a product catalog and a price list. If that is the type of training you provide, chances are it is the root cause of management frustration, low productivity and high turnover not to mention lack of profitability. Training sales personnel appropriately can be expensive.

FATAL TRAPS OF NEGOTIATING EXPOSED

Negotiating is the most highly paid workyou will ever do. You are generally making more per hour when you negotiate than anything else you'll ever do! Here are the most common mistakes made in negotiations. How to avoid these "fatal traps". Why poor planning can lead to a disaster. Why rushing is a big mistake. Why it's important to understand what the person you are negotiating with wants before you open "your big mouth!!!

Sales Managers - Are you an "Autocrat" or a "Motivator"?
After working for some 30 odd years now with thousands of Sales Managers, I’ve noticed that all the successful managers I’ve met have developed a management style which makes them popular with their people and allows them to get the best out of their people.

CLOSING THE SALE - IT'S HIGHLY OVERRATED
When I first got into selling I was told that to be successful I would have to learn how to CLOSE the sale. Indeed in that company, there was an elite group called "THE CLOSERS". This was a small...

Is Experience The Best Teacher?

It’s interesting to consider the wisdom of some expressions in common use these days. How about the phrase “Experience is the best teacher?” Or how about this gem, “What you don’t know won’t hurt you?” And what about, “He or she is a born sales person” or “Ignorance is bliss”? As I work these days with sales people and sales managers across Australia, New Zealand and South East Asia I see so many examples of why beliefs like these are so dangerous.Experience is not the best teacher

Hiring the Ideal High Value Sales Person Opportunity No 2

More and more companies have invested in higher value products, services, or solutions, which are especially relevant when the economy slows. And yet many sales people, and their managers, are unable to adapt to this new model. So to help some of our customers seize this opportunity to recruit and train to this model, we conducted a number of surveys in order to define some of the key qualities that needed to be found to improve the recruiting of this breed of sales person. This article outlines both the survey methodoloy and the highlights of our findings.

Sales Manager = Sales Training Success
Launching a sales training initiative without the UPFRONT buy-in and participation of your line sales management team is pure folly. In fact, if your sales management team does not believe that they own the sales training, just stop. Stop now.

Basic Alignment Drives Sales Results
As important as product, technology, market message, and strategy all are, there is nothing more essential to the overall organization’s sales success than the internal alignment between the sales leadership team and the corporate strategy. The point transcends Sales and applies to every function within the firm, but SalesFulcrum's founder discusses it specifically to Sales.

Increased Sales Effectiveness: Opportunity #1
This article uses a Survey of about 3,000 sales people to draw a concusion about a large opportunity for increased sales effectiveness that exists in most sales forces.

Beating The 80/20 Rule
The span of control of sales managers has a major bearing on saleperson effectiveness. In B-2-B sales the optimum ratio of sales manager to salesperson is around 4-5 to 1

Do Sales Training Seminars Really Work?

Companies spend millions on sales training seminars, yet seminars are not the best form of learning for some individuals. Everyone's learning style is different, and for some attending a seminar just does not work. A number of companies today are turning to executive coaches to not only help their salespeople, but also the sales managers improve the sales and management techniques. Here's a case study about Mike, a salesperson who had attended many seminars, yet never seemed to move to the top of the sales charts. Last year, one of my clients asked me to work with a Mike, a salesperson for a medium-size local company.

Breaking the sales barrier
Sales with ethics and values is the key to two critical aspects when building and maintaining a strong and productive sales team. To these values add inspirational leadership and a clear and precise product knowledge and simple sales skills and watch the sales grow.

Hiring Former Fortune 1000 Employees

If you are considering a salesperson, sales manager or VP of Sales from a big, name brand company, there is a crucial point that executives from smaller companies usually miss. You probably don't run a large, name brand company. Your salespeople probably aren't automatically invited in with open arms. Your company probably doesn't have a reputation that precedes it. Your company probably isn't the market leader. Your company probably doesn't have the lowest prices. So how would one of these former big-brand salespeople or sales managers fare when they encounter the resistance, challenges, ambivalence and rejection that the rest of your salespeople endure?

Get Matching
Why not get your customer to buy from you, instead of you selling to them. People love to buy - but they hate being sold to!

The Lost Sale
Many of us are guilty of giving away our time. I’m not suggesting you keep from contributing time to worthy causes but your sales day is not time for charitable concerns-- time for revenue generation. Sometimes, we forget.

What does Strategic Planning have to do with Insurance Sales Success?
If you enjoy working hard, and struggling day in and day out to hit your targets then strategic planning has nothing to do you’re your sales success. But if you'd like to make more and work less then strategic planning has everything to do with your sales success.

Sales Managers Save Gas Reduce Cost of Travel With Computerized Mapping and GPS
In today’s economy, it’s more important than ever before to plan efficient sales travel that helps maximize selling time on the ground, while reducing travel expenses. Laptop mapping and GPS has become an important tool helping companies to increase sales, while reducing the cost of sales.

Did You Get Any Referrals Today?
Do you ask this question a hundred times a week? Should you? Most business owners and sales managers know in their hearts that this is the easiest kind of lead to close.

Salesperson Wimp-Out: I Need Help
"Boss, if you come with me, I think we can close this one." How many times do your salespeople run to you with that one?

Is it what's WRONG with these kids? or what's RIGHT with these kids?
Kids! I don't know what's wrong with these kids today! Kids! Who can understand anything they say? Kids!

Today's rant - 3 pet peeves
My 3 biggest pet peeves I hear TV Account Executives and TV Sales Managers say every day. #1 is "First right of refusal." Does it get more negative than that?! Read on for more.

Today's rant - email
In today’s world email has taken the place of letters, phone calls and virtually every form of solicitation invented. The abuse, lack of respect and infringement on our space is appalling. All the cc’s, bcc’s and assumptions that we will read a scrolling, single-spaced novel makes me want to scream daily. Some really simple rules for TV Account Executives and Sales Managers:

The "Video Role Playing Is Counterproductive" Myth
Many sales managers and trainers feel that video role playing sales presentations and prospecting methods is just too stressful for their sales representatives to be an effective training tool. On the other hand, in most sports, video taping of an athletes performance is a standard training procedure. Today, video tapes play a major role in an athlete's conditioning by most coaches and managers.

The You Can Tell If A New Hire Will Succeed In The First Two Months Myth
Most companies set arbitrary sales success time periods at about two and no more than three months. Big mistake!

Today's rant - TV Sales Managers

TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?

How to Encourage Higher Sales Performance
Excellence in a sales organization means different things to different individuals and sales managers. Todays, sales manager must ensure that all individuals meet organizational criteria. This includes adhering to policies while also meeting and exceeding sales goals. The only way to ensure that people create excellence is by creating excellence in people.

The Sales Manager and The Ice Cream Man
The ice cream truck can be used as a device to promote good behavior from children. What can your sales managers learn from that?

Social Media Networking for Business - are you covering all the Angles?
Most business owners and marketing managers can see the value of social media in promoting a brand and engaging with customers and future customers. However, there's another side to social media that seems to get neglected that is equally as powerful as a sales tool, perhaps even more so than the traditioanl usage. This article explains more.

Is There a Right Time for Sales Training?

Probably the number one reason sales managers don't provide sales training for their teams is "the timing just isn't right." Why is it that some companies, regardless of the press of the urgent and the demands of the customers, find time to provide regular training and development opportunities for their sales force, and others, in the same industry, just can't make the time? The answer really does not lie in the ebb and flow of "things to do." Nor does it lie in the open spaces of the calendar - if only you could find some empty days, you could slot in a sales training event. The answer does not lie in the world of stuff outside of ourselves that so occupies our time and attention. Rather, the answer lies inside ourselves and our organizations - in our attitudes, our values and our corporate culture.

Think Like a CEO

Debra Benton, author of Think Like A CEO, speaks to audiences all over the world about this topic. She is often directing the conversation to other leaders in the organization, not necessarily the sales department. We think it’s time that salespeople quit thinking like salespeople and take Debra’s advice: start thinking like a CEO. These are such salespeople and here are their thoughts, behaviors and actions.

Sales Management ---- Do the Inmates Run the Asylum

Handling sales people that can put up the numbers but break every rule in the book, ones that can’t get along with their peers and drive inside sales people crazy can be very challenging for a sales manager. This will create a situation that ultimately will affect overall company performance regardless of this sales person’s individual success. This is especially true if this sales person holds the sales manager hostage knowing his numbers help keep corporate off the sales managers back.

Negotiate Like A Professional
Negotiating can be done in a professional manner that can increase customer satisfaction while helping to protect both parties’ interests.

5 Initiatives in Building A World Class Sales Organization-Part 2 of 3

In part 1 of this series we identified the 5 main areas that must be focused on when building a world-class sales organization as: 1-Finding Good People. 2-Getting Them to Join Our Team. 3-Getting Them Trained and Producing. 4-Growing Them into Top Producers. 5-Keeping Them. In the first article, we tackled 1 and 2 which covered some of the things that are necessary to recruit and hire top talent. Now the true work begins! Getting Them Trained and Producing, and Growing Them into Top Producers

5 Initiatives in Building A World Class Sales Organization-Part 1 of 3

Regardless of your industry, there are only 5 areas that we have to focus on when building a world-class sales organization: 1- Finding Good People. 2- Getting Them to Join Our Team. 3- Getting Them Trained and Producing. 4- Growing Them into Top Producers. 5- Keeping Them. In this article, let's throw the tools in the box to help us out with the first two initiatives mentioned. In doing so, we can take the necessary steps to Find Good People and to Get Them to Join Our Teams.

Peer 2 Peer Mentoring
While many companies look to outsource their soft skills training a few have taken the idea that excellence is closer than they first thought. Taking the lead from some of the most innovative thinkers peer 2 peer mentoring is not only cost effective but has hidden psychological advantages in-built. Take a closer look at what you may be missing right before your eyes.

5 Initiatives in Building A World Class Sales Organization-Part 3 of 3

In the previous two articles we reviewed some important initiatives involved in building a world-class sales organization. We identified 5 main areas in doing so. These 5 areas of focus are: 1- Finding Good People. 2- Getting Them to Join Our Team. 3- Getting Them Trained and Producing. 4- Growing Them into Top Producers. 5- Keeping Them. The first article addressed appropriate strategies in recognizing, recruiting, and hiring top talent to our teams. The second article addressed getting those individuals up and producing quickly. In this article, we will address the maintenance of those individuals. This maintenance will be designed to continually grow your people to be better, more productive members of your sales team.

New Years Resolutions For Your Sales
January 1st always begs the question, 'What's your New Year's Resolution?" Make sure you include these 5 when it comes to setting resolutions for your sales and your business.

Street Level Marketing Can Boost Sales
Most field sales professionals don’t lack for sales skills as much as they do for marketing skills. This article shares some micro-marketing ideas to help sales reps get in front of more prospects.

The Secret Weapon for Sales Coaching ©
Sales managers and sales coaches are missing out on a great potential. When it comes to increasing the top line, sales skills training is not the magic bullet, it is Prospecting. This is the skill that has to precede all others. So if you are involved in sales coaching of any kind, here are some things to think about.

Documenting A Bad Experience Can Cost You Sales
The “Documenting Bad Experiences For Future Reference Could Be A costly Mistake!

What Really Motivates Employees

Each week I travel the country speaking to groups of leaders at meeting and conferences. No matter where I go I’m asked the same question time and again by leaders ranging from frontline managers to CEOs , “How can I motivate my employees?” I’ve heard this question repeated thousands of times. However, what the person asking usually means is “How can I manipulate my employees to do what I want them to do?”

Before Your Company Hires a Sales Leader...
Everyone has a plan. Some plans are better than others because they contain all or most of the necessary steps and sequence them in an appropriate order. Most plans have gaps where steps should be and the sequence doesn't lend itself to success. One area where we see this occur repeatedly is when companies are about to hire a Sales VP or Director AND

Sales Strategy and Tactics - Thoughts from the Super Bowl

The problem I observe most frequently is when sales leaders and sales managers do not take ownership of their respective responsibilities for strategy and tactics. We see sales managers unaware of what their salespeople are doing, where they are doing it, and who they are doing it with. We see sales leadership unable to get sales managers aligned on strategy, messaging, targeting, pricing and expectations.

Sales Leaders Must Accept Change

As a sales leader, you will face change in one of two ways. One will be externally imposed and caused by a change in conditions such as your market or competition. It will hit you when you least expect it. The second is initiated by you. It is the desire to improve and to strive to be better. Your internally driven focus can generate the energy and excitement for effective change. Change is coming. Which direction do you want to take for you and your sales team?

Why Sales People Fail
Having a quality sales force in place is essential to the success of most businesses. As with most employees, there are always a few employees who just don't fit the position they are attempting to fill. And in some cases, people who are a good fit can fail as well depending on the circumstances. But why do sales people fail? We believe that these are some of the primary reasons.

Sales and Wasting Time
The way that sales people utilize their time is critical to their success. Many sales people are simply ineffective time managers. Every minute of every day is essential to a sales person. Sales managers need to stress the importance of time and help their sales people understand how wasted time translates into lost sales.

Increasing Sales and Productivity: Action and Fundamentals
I recently surveyed dozens of sales managers about tools and solutions they use to help their sales teams be more productive and successful in selling. When I analyzed these expert sales managers’ feedback, the key ingredient or “secret” to high sales productivity is ACTION! Another important aspect of success and sales performance is focusing on the fundamentals.

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