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IS SALES TRAINING PASSING ITS SELL-BY DATE?
As a company who specialises in sales training and development, I've found myself growing increasingly more sceptical towards the real impact of traditional sales training methods. According to Professor George Miller, Harvard University, our conscious minds can only process around 7 chunks of information at any given moment. If this is then related to applying new techniques learned during a training course, then how can salespeople feasibly put into practice loads of new techniques instantly?

Other sales training companies Related Articles

Creating Your Own Sales & Marketing Guide
Sales training is important for teaching the basic selling skills, from cold calling to closing. New sales people need this training as well as seasoned veterans who forgot more than they remembered and also need to keep up with the latest selling skills since things have changed over the years. However, it is one thing to say this is how you do cold calling, for instance, and yet another to say whom you should be making those cold calls with. Sales training can’t stop at the basics. You need to expand that into “information training”, or training that also provides the vital, company-specific information your sales team needs to become more successful. This is the difference between generic sales training and customized training for your company.
What is the Most Important Selling Technique?©
Companies spend thousands of dollars on sales skills training and virtually nothing on Prospecting training. Yet what is the only skill that puts a sales person in a position to use all those other selling skils? Prospecting. Most sales professionals will never have a formal Prospecting training in their entire career.
The Paradox of Sales Training
Companies spend a lot of time and money in providing sales skills training. However, they skip the most important sales skill - Prospecting. The only skill that puts a sales person in a position to use all their other sales skills. Yet Prospecting training is easy, inexpensive, and requires very little time. The best ROI for your sales training dollar!!!

Solving the Six Biggest Problems with BtoB Sales Support Training
Companies both large and small realize the absolute necessity of having a top-notch, high-functioning sales force and spend a great deal of time and money in training and motivating their sales teams. It stands to reason that those companies’ sales training regimens should be every bit as good as they want their salespeople to be, yet way too many fall short. Identify and solve the six biggest problems with sales training to enable Sales to win more deals, faster.
The trouble with sales training
What impact does attending a sales training program have on change? It all depends on what type of training format your sales people attend. Too many companies look for quick fixes and waste heaps of money in the process.
What impact does attending a sales training program have on change?
What impact does attending a sales training program have on change? It all depends on what type of training format your sales people attend. Too many companies look for quick fixes and waste heaps of money in the process.
Assessing the Need for a Training Consultant
When companies find themselves in the market for employee training, the results can be overwhelming. There are several options and several companies that offer training services. Deciding on one to utilize requires a fair bit of research and introspection and many companies cannot bear to lose the time required to determine a result. As such, some companies decide to hire a training consultant to assess need and hire training companies, if necessary.
Is Your Sales Training Missing These Ingredients?
The last time you went on sales training, were you engaged in the decision? How long was the sale training and/or was the sales training ongoing or was it just the flavor of the month? When or what day(s) of the week was the sales training delivered - during pay time or no pay time? Did the sales training take your personal sales needs and learning methods into consideration? Were you able to apply the sales training methods in the real world? Were you encouraged to return for further sales training or to meet with your sales coach and discuss your experience? Was the sales training based on sales management objectives?

Traditional Sales Training is a Waste of Time and Money!
Traditional sales training is a waste of time and money because it does not work! In many organizations, sales training is the flavour of the month, with no consistency. Sales training conducted over one, two or three days, in-house or as a public seminar, is really a waste of time and money. Sure the motivation and a couple of sales training tips may be good for the next 30 -90 days, but if sales training techniques are not implemented within 24-48 hours of learning them, they are forgotten and the sales training becomes a waste of time and money.

What you should know before you invest in a sales training program.
Sales training is the foundation for a successful sales career. However, not all sales training is grounded and there are many factors to consider when selecting a sales training program. An individual wouldn’t have any direction without sales training. He/she would be wasting his/her own potential and the resources of the company. Therefore, it is important that the sales training relate not only to the individual’s needs but also to management objectives and their line of business.

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