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Kindle - Lessons Applied to the Sales Force
Readers who have purchased the Kindle have totally embraced that device. Some think it's the Kindle, not online sellers, that is the biggest threat to brick and mortar book stores. Read on for the lesson...
Marketing, sales and service silos why?
For people in the communications industry it is appalling that there is a lack of real communication occurring between their marketing and sales departments. All too often I see departments vying for budgets, leadership, ideas, etc. Some people believe marketing drives the engine and sales are irrelevant, or sales are king and what is marketing anyway? It's not just the sales people. Some organisations don't even know the difference between marketing and sales or don't see the connection between the two in the first place.
Dell Resorts to Questionable Sales Tactics to Drive Revenue
Today, I received an email from Dell showcasing their latest ill conceived scheme to generate revenue. I really have to question their thinking because when you see it you'll start thinking about all of those Yellow Page advertisers that send confirmations for ads you didn't place...
Can your customers be as loyal as a big brown dog?
Because most businesses monitor new sales as the key measurement of healthy, existing customers are often forgotten about until they "shop" again. While focusing on new business is important, so is building a relationship with those you've already sold. So, how does a business foster loyalty with its customers? Take a lesson from from the dogs...
Is Your Sales Model Effective? Know Your Salesforce ABC's
What happens when you compare a model like Deborah's - if you're gonna go hunting you'd better come back with dinner - with a model that has its salespeople making 3 sales calls per day, or around 60 per month? Do you think those salespeople come back with 60 new customers or orders per month? No chance! They probably sell 10. That's why they're on so many calls. What would happen if you told those salespeople that you only wanted them to go on 30 calls per month, but you want them to be a lot more selective, and you expected them to close 50% instead of 10%?
7 Reasons Why Your Sales Results Suck
First of all, let's face it, I use that word to get your attention and now that I have it let me explain. When any frontline sales professional in your company does not produce the results needed to pay for all the overhead, benefits, pay, education and everything else needed to pay for there fair share of these expenses, then they are "sucking" these valuable resources at the expense of other employees who ARE pulling their weight.
Social Divide…When a Tree Falls in the Forest
Businesses are investing heavily in social media. It's where all of the action is. But is it where all the money is at? Research continually shows that boomers are "not quite" as social media active as millenials. The solution is that we'll just ignore them. Who cares if there are over 1.5 billion of them around the globe? Who cares if they have a greater proportion of the population's disposable income? After all social media isn't about producing sales, profits. It's about being social. Right? If their numbers are growing we may need to determine how we're going to reach, inform, educate, influence them or not. But if they have the money....

Other salesforce Related Articles

Business Technology Tools What Others Have Done Can You Do the Same
Some of the most successful businesses in the past few years have done so because of innovative technology they have purchased available in their industry. What does it take to make your business succeed? What is new out there in business technology that may help save your time or organize your salesforce into a leaner, meaner machine?!
How To Build A TurboCharged Sales Force
This article describes the proven steps that are required to build a salesforce that consistently "hits the numbers" and takes the company to a leadership position in its industry.
FREE Salesforce Grader Tool
It's free and it provides you with a score on the relative effectiveness of your salesforce.
Categorizing Your Prospects
Coming off of a slowdown in business you need to have an accurate assessment of the “condition” of your customers. For the sake of simplicity and giving your salesforce a meaningful tool I have identified 4 specific customer types that really isn’t brain surgery but common sense. It is more important than ever to qualify your customers so you are better equipped to learn how to sell them and when to sell them, making an effective counseling interview essential. The four I have identified are: Loyal Customers - Buying Loyal Customers - Not Buying Previous Customers - Lost to the Competition Never Bought - Possible Intenders

Collect Leads with City Tours
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use our Event Planning Checklist to organize and plan your campaign.
Chatter Matters!
Will Salesforce.com's Chatter revolutionize and accelerate call preparation, communication, sales coaching, and sharing of knowledge?

Startups and the Dilemma of the First Sales Hire
Who do you hire a VP or a Salesperson? The dilemma facing a startup attempting to build a salesforce.
How is NetSuite’s CRM Different from the One You’re Using?
It’s a common problem – based on the promises, you expect your business management CRM to help you grow your service business. But it simply doesn’t. Take for instance the most commonly used CRM system, Salesforce.com. You try to manage and plan all your growing prospective and booked business so you can intelligently manage your staff resources; but Salesforce.com isn't up to the task. You’re going to have to start looking for other options.
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