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First Call --- Last Look
A former colleague of mind was fond of quoting what he considered "less competent" sales people who claim--- "My customers don't give last looks." His response; "Well, that just means someone else is getting it - Batman!" I really love that quote. Unfortunately it doesn't go far enough. The real question is what do you do when you get last look? Do you automatically match the low price? Unfortunately, that is the first response of most sales people. In fact, it is often the first response of many managers. The real test is how you maintain the business at a price that is profitable, acceptable and meets your margin objectives. Can you sell the customer at a higher price when he has a lower priced quote staring him in the face?

Other sals strategy Related Articles

Part 5: Marketing and Sales Strategies
Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing self-evaluation process and unique to your company. However, there are steps you can follow which will help you think through the strategy you would like to use.
Entrepreneurs – Do You Really Need A Marketing Strategy?
Do you have Marketing Strategy? Do you, like many other entrepreneurs think that you don’t need one? Or do you just not know how to write your own Marketing Strategy? No surprises that a Marketing Strategy is a key part of your business strategy. So how do you write your own Marketing Strategy?
Differentiating Pricing Strategy From Selling Strategy
Let's differentiate between this very sound pricing strategy yet unsound selling strategy. From a pricing perspective, this strategy allows you to effectively position your company, brand, products and services wherever you need them to be, based on markets, competition, reputation, quality and business strategy. However, from a selling perspective, never provide your prospect with even two, let alone three options. It's difficult enough to close business in a timely manner today and you certainly don't want to be the cause of a decision making delay.

9th of the Top 10 Kurlan Sales Management Functions
#9 - STRATEGY Strategy comes in several forms and is required in different dosages depending on the position. For example, a line level sales manager may be more concerned with call strategy while a Worldwide VP Sales may be more concerned with market strategy. At the VP level, strategy is far more important than tactics while at the sales manager level, tactics are more important than strategy.
How to Align your Corporate Strategy
A recent article covered the symptoms of corporate strategy misalignment and 3 common causes of strategy misalignment. Take a look back at those articles to understand what happens when corporate strategy becomes misaligned and what causes it to go out of whack in the first place. When corporate strategy is aligned throughout the entire organization, operational initiatives are working in sync with strategic goals and desired outcomes are much more likely to result. Thus, understanding corporate strategy misalignment is critical for any business leader and knowing how to correct a misalignment is essential.
3 Common Causes of Corporate Strategy Misalignment
A recent artcile on corporate strategy covered the symptoms of corporate strategy misalignment. As discussed, a properly aligned corporate strategy will align strategic goals with the operations and execution tactics necessary to fulfill the organization’s desired outcomes. With a well-aligned corporate strategy, the entire organization – both internally and externally – will move in the same clearly-defined direction. Left to its own devices, a strategy that is misaligned will result in operational initiatives that are out of sync with strategic goals, missions that drift operationally off course, and chaos that compounds into serious consequences. Now it’s time to consider the causes of corporate strategy misalignment.
Lead Generation Best Practices: Agree on Lead Definition
  • Sales and marketing must agree on the criteria for a lead to be qualified for hand-off.
  • Ideally ten criteria including the traditional BANT subset will be addressed.
  • Consider SiriusDecisions' lead categories of MQLs, SALs and SQLs.
Lead Generation Best Practices: Measure Beyond Cost-Per-Lead
  • Focus measurement on opportunity quality, conversion ability and revenue generated.
  • Use cost-per-opportunity and cost-per-deal as measurement indexes.
  • Measure the percentage of MQLs that become SALs and SALs that become SQLs.
Can We Remove Risk From Our Strategy?
If you could, wouldn’t you choose to test your organization’s strategy before gambling your business and your career on the assumption that the strategy is right? This article contains a short list of tactics to help remove some of the risk from your strategy.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

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