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Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start.

Other sanders restaurant Related Articles

The Winning Sales Presentation
Learn the skill of doing a winning sales presentation from a world recognized expert in The Art of Presentation. Loosing a sale to a competitor, with an inferior offering, because they gave a better presentation is not acceptable. Sam Sanders offers a customized on-site sales presentation workshop from his Art of Presentation (TAP). Applying the principles of TAP is proven to make a difference in closing more business. “A Sales Presentation Not Done Clearly & Persuasively Is A Lost Opportunity” ~ Sam Sanders
The World Famous Colonel: How Harland Sanders Got His Start
He is known as the Southern gentleman in the white suit, white goatee and black string tie, and he is perhaps one of the most famous colonels in the world. Despite not founding the business until he was 66 years old, Harland Sanders turned his local chicken stand into a multinational fast-food franchise. Today, KFC has more than 14,000 franchise outlets in over 100 countries, and pulls in over $520 million in annual revenue. That success, however, was the result of a long and uphill journey for Sanders.

Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start.

Lesson #1: You Have To Get Yourself A Gimmick
If there was one thing that Sanders knew better than how to make a quick and mean fried chicken, it was how to sell himself. In the early days, Sanders understood that if he was going to make his small service station stand out from the rest, he would need something that was different from everyone else, something that nobody else could possibly have. The answer? Himself.

Lesson #2: Figure Out How To Whet The Nation’s Appetite
Within the industry, Sanders had come to be respected as a great marketer not just because his own face was plastered around the country. Rather, Sanders understood food and he understood what it would take to whet the nation’s appetite for his food. He was thus able to come up with a number of unique strategies for enticing customers to try his fast-food franchise.

A Little Colonel Of Truth: How Sanders Turned KFC Into A Global Success
“Life as I have known it has been Finger Lickin’ Good.” That was the title of Sanders’ autobiography. Indeed, for this entrepreneur who started off on the brink of poverty, life seemed to have gotten a whole lot better for him. After numerous failed startups, Kentucky Fried Chicken would be the one to finally stick. Today, the company has one of the most recognizable brands in the world. How did Sanders turn a little service station into the international fast-food franchising success it is now?
Marketing: What Would You Do
Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. People call days ahead to reserve a table. Your restaurant is clearly the "next hot thing". How do (or should) you market your success?
How to Green a Restaurant, pt. 1: Ike's Quarter Cafe
Are you considering being a green restaurant? Consider the example of Ike’s Quarter Cafe, a New Orleans style restaurant in the gold rush era town of Nevada City, California. When I mentioned to my hair stylist yesterday that I would be writing about it, she said, “Oh really? I had no idea they were a green restaurant. I just thought they had good food.” Exactly.
The 6 T's of a Successful Upscale Restaurant
In owning a restaurant there are many things that are essential to success, including quality food, presentation, productivity, service, atmosphere and local niche. But what makes a restaurant great? How do you develop a high end restaurant?
Evaluation of Restaurants
Many restaurant owners have been shocked to learn that they are unable to sell or lease their restaurant property for an amount equal to its tax assessment value. The market value of a recently built restaurant is usually less than its construction cost.
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