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Lesson #2: Do Not Be Afraid to Go Against the Grain
Before Kellogg burst onto the scene, the breakfast food industry was bare to say the least. In fact, the entire prepared foods industry was lacking in depth. There were no canned foods and little refrigeration. People also had little knowledge of nutrition. Residents in Kellogg’s home state of Michigan only knew what they were used to: preserved meat and bread that had been baked over their open fires. Grains, vegetables, and fruits were not a common occurrence in diets.

Lesson #3: Become an Experimental Entrepreneur
“I was so overloaded with work that I am conscious that very little, if any of it, was performed satisfactorily,” recalled Kellogg of his days working for his brother. “I did the work as business manager of the Sanitarium and got no glory and very little money.”

Lesson #4: Everything Happens in its Own Time
It did not matter where Kellogg went in his life or what he did, his brother, John Harvey, was eight years older than him and he never let him forget it. As young boys, J.H. would regularly beat on his younger brother, and use him as a foot warmer during many a cold winter night. While J.H. was the loud and flamboyant child, Kellogg was shy, and fell into the shadow of his older brother. He was encouraged to join his father’s broom business, while his brother went off to a prestigious medical school.

Snap, Crackle, and Pop to Success: How Kellogg Built a Cereal Empire
He dropped out of school and was always considered to be the “dim-witted” child in his family. So how did this boy so destined for failure rise to become one of America’s most well-known entrepreneurs?

W.K. Kellogg Quotes
W.K. Kellogg Quotes

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Lesson #3: Become an Experimental Entrepreneur
“I was so overloaded with work that I am conscious that very little, if any of it, was performed satisfactorily,” recalled Kellogg of his days working for his brother. “I did the work as business manager of the Sanitarium and got no glory and very little money.”

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