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Are There Differences Between B2B and B2C Transactions in Terms of Customer Satisfaction (A PI Q&A)
Reader Question: Which components determine customer (dis)satisfaction in a B2B and B2C environment, and what are the greatest differences between these two environments concerning customer (dis)satisfaction? My Response: This is an extremely broad question as there are numerous elements that contribute to customer satisfaction. Given that we are discussing an electronic transaction, in which automation is a core element, the key to automating any process is to “free the data from the document.” According to Bankers Online (http://www.bankersonline.com/), true electronic transactions (including approvals) are 75% less expensive than a paper-based process.

The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Are Customer Satisfaction Surveys a Waste of Money
Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem?

How Stuck Are You in Your Job?
How's your level of job satisfaction today? Pretty lousy? What practical steps are you taking to change it? to survive?

Autograph Your Work With Excellence
People should understand the difference between job and work. Job satisfaction is an outdated idea. Work satisfaction is a truly possible thought. You must know what you are doing. Leaders always know what they are doing and what they don't.

How a Good Feedback System Can Help a Hotel Assess Customer Satisfaction and Encourage Performance
Guesswork and hunches will not help in understanding customer satisfaction levels. You need proof and valid data to consistently and regularly measure and monitor customer satisfaction. You need a customer satisfaction system which helps you study customer satisfaction levels and help plan changes and re-alignments to provide best experience and service in the competitive market.

Few Employee Surveys Work
If you are tired of dealing with employee satisfaction surveys because they do not work, you need to read this article. In it you will find 10 tips to improve the effectiveness of any employee satisfaction survey.

Satisfaction and Success
A recent consumer survey of satisfaction levels with respect to a variety of industries revealed that the airlines score consistently at the lowest levels of customer satisfaction. If you fly regularly, this will not shock you. I realize that with increasing regulations and skyrocketing fuel costs, the airlines are facing unprecedented challenges; however, it is important to note, with the same regulations and fuel prices, that one airline consistently scored good marks in consumer satisfaction.

How satisfied are we with our service providers?
MaCorr Research has recently conducted a study to better understand consumer satisfaction with subscription based industries. Traditional newspaper or magazine subscriptions, along with emergency car services, enjoy the highest consumer satisfaction, while cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers.

Only A Level Players Need Apply
“A” level players want to work with other “A” level players. It makes them better, stronger and even more productive. So, the question is how much time and energy and effort do we spend trying to make “B” level players into “A” level players? How much success have we had? How about instead today we make a commitment to go out and start finding and bringing in“A” level players.

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