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57 Varieties of Success: The HJ Heinz Company Takes Off
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| Heinz began his entrepreneurial ventures selling grated horseradish door to door, but he was soon moving on to bigger and better things. With the introduction of a new type of tomato ketchup, Heinz’s second business was off with a bang. The ketchup proved extremely popular on the market, and quickly became the company’s main focus. Heinz called the company “tomato-obsessed” and was soon the owner of the world’s largest tomato processor. |
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