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Taking Your Direct Marketing to the Next Level with Segmentation
By now, you probably know our stance on segmentation. We believe in it! RRW specializes in building customized segmentation systems for our clients. In this article, we'd like to highlight a success story by a company who used an off-the-shelf system from Claritas. We think that this may give you some ideas that you can implement within your business. Here's how Lettuce Entertain You Enterprises improved their direct mail response through the use of segmentation.

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More workers seek to reinvent themselves as old jobs fade
The economy is inspiring people to consider new careers. Some want to use their skills in new ways. Others are making big changes. Five years ago, Steve LaRose decided he was no longer content to sit behind a desk working as a computer programmer for somebody else. The Eden Prairie resident, now 52, had been programming for 18 years. But he decided to venture out on his own and pursue a career built around his longtime passion - woodworking. And today, LaRose owns a branch of Kitchen Tune Up, a company that restores or replaces kitchens and woodwork in existing homes.
Hydroponics in the Home for Seniors
Hydroponic gardening allows for personal choice and decision making. As studies have shown, it can be a tool to assist the improvement of the quality of life as well as the immediate environment. The Eden Care program is a great example of this. For the maintaining of self reliance and mental functioning, this method of gardening cannot be dismissed. Being able to pour over seed and equipment catalogues and dreaming of the results is not just limited to the younger mind.
Is it the law of attraction, or the law of hard work? You decide.
I’m a bit sick of all the bogus information I read about “the law of attraction.” I have seen everything from “just sit there,” to “meditate and focus on your dreams, and everything will come to you.” If you believe this, I have some land in Florida I want you to buy. Well, it’s under water, but if you just picture dry land in your mind, and concentrate really, really hard, you can just lay on your couch, eat a few donuts, all the water will evaporate, and the Garden of Eden will appear. Hello!

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