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PR for Attorneys
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

Other savvy attorneys Related Articles

Counterpoint: Patents and Defensibility
Three of my buddies who are patent attorneys disagreed with my diatribe against patents as a key component of a startup’s defensibility. Being the open-minded Guy that I am, I offered to publish their counterpoint so that you can obtain a broader perspective of intellectual property issues for startups.

The Green Consumer is out shopping and they're reading your company's Environmental Label
Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just as these consumers have become savvy about learning more about good nutrition, they're becoming equally savvy about what's good for the environment. As a business, it's time to take a look at your company's 'environmental' label.

All about Business Bankers - What can a Business Banker do for you and your business
Like most other business professionals and consultants, Business Bankers want their clients to be successful. But unlike attorneys and CPAs, banks help out financially through lending. While Attorneys watch out to make sure you don't cross the line, and CPA’s are tax driven, banks are more profit driven. A good banker cares about your business and is willing to help you become profitable. In many ways, a business banker is your business partner. And unlike your CPA or attorney, a Business Banker NEEDS you to be successful and profitable. They have "skin in your game" In addition to providing funding, they can also provide expertise to ensure that your business is successful. A business banker can even provide a network to grow your sales and maximize your business profits.

Legal Marketing: Track social media for your law firm
Want to know what law topic is being tweeted about? Want to know if your law firm’s tweets are creating any buzz? Curious what others are saying about your law firm and attorneys? It’s easy to find out by tracking your activity and response rates.

Is Your Law Firm Drowning In Administrative Tasks? How Legal Software Can Help
Law schools teach law, not how to run a law firm. But attorneys can get help with the day-to-day tasks from specialized law practice software and legal software that offers features that generic business applications don't.

Hey Attorneys! Let Your Funky Side Fly!
We all know that attorneys don’t always have the best reputation, dare I say branding, in the market. But I argue that attorneys are some of the most creative people around, so embrace your inner right-brained self and let your funky side fly!

Attorneys using Facebook to serve legal papers
Attorneys in other parts of the world are starting to serve legal documents via social media sites like Facebook, and it’s expected to cross the pond to the U.S. soon.

Poltical Savvy and Employees
Political savvy has little to do with one’s place in the hierarchy. All employees can use political savvy regardless of their position in the organization. The truth is you can engage in several activities without considering yourself a “political person.” For example: - relationship building - valuing diversity - persuasive communication - information gathering - networking - team involvement

LinkedIn Marketing Tips For Law Firms - How Lawyers Can Attract and Retain More Clients Using LinkedIn
Ten different opportunities attorneys should take advantage of; to attract and retain more clients using LinkedIn...

Political Savvy for the Average Employee
What can political savvy mean to the average employee in the workplace? If you have ever watched TV sitcom The Office you probably have a good idea of what political savvy is not about. While the office politics of The Office employees may seem funny on TV, in the real world of work these behaviors could kill your career or even get you fired.

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