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A Proven Sales Process Should Educate First, and Entertain a Distant Third
Are your marketing activities focused on wining and dining your potential customers or educating them? Today, education must come first beginning with your own education and then educating your customers.

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Keeping in Touch The Surefire Client Retention Strategy
Want to know the secret that all successful independent professionals and small business owners possess? The savvy ones know that the secret to long-term success lies in keeping in touch with their clients.

WHY AREN'T YOU EARNING MORE?
Nearly 50% of independent professionals don't earn enough to meet their expenses. If you are one of these struggling professionals, are you ready to break out of under earning? You may need to do more, learn more, or charge more, and it may not be easy.
The Green Consumer is out shopping and they're reading your company's Environmental Label
Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just as these consumers have become savvy about learning more about good nutrition, they're becoming equally savvy about what's good for the environment. As a business, it's time to take a look at your company's 'environmental' label.
Are you a real doctor; a PhD? ...or just a physician?
Innumerate: Unable to understand and use numbers in a calculation. No, this isn't your "new-word-of-the-day" newsletter. It's a wake-up call. Innumeracy is rapidly and relentlessly reducing the relevance of one set of professionals after another. Are sales professionals next?
Human Resources: Getting to the Leadership Table
Most Human Resources professionals want a seat at the leadership table--but struggle to gain the opportunity to do so. This article describes the challenges facing human resources professionals and prescribes an approach that builds credibility to the contributions that HR professionals can and should make to the success of the business. Follow this prescription, and you are more likely to find yourself a more highly regarded member of the leadership team.

Internet Marketing For Travel Professionals – A Complete Guide
In this article on internet marketing for travel professionals the central aim is to show readers the importance of becoming techno-savvy and using internet marketing to reach your target audience. Internet marketing is a huge field and knowing where to begin can be quite an uphill task. To help you get started you need to become aware of the questions requiring answers before we proceed any further with this article.
Business Brokers - How to Deal With Them As a Buyer?
Business Brokers are very busy professionals who focus in helping business sellers find the right buyer for their businesses. However, business brokers can be of a great help to potential business buyers who understand the rules of the game. This article explains how savvy business buyers can make the most of their relationship with brokers.
The Question of Accountability
Human Capital is the only asset that has the potential to appreciate in value whereas most assets depreciate over time. There two key groups that impact the value of your people and both must be business savvy in order to understand how to leverage this asset for the best results possible. They are Managers and Human Resource Professionals.
Poltical Savvy and Employees
Political savvy has little to do with one’s place in the hierarchy. All employees can use political savvy regardless of their position in the organization. The truth is you can engage in several activities without considering yourself a “political person.” For example: - relationship building - valuing diversity - persuasive communication - information gathering - networking - team involvement

Political Savvy for the Average Employee
What can political savvy mean to the average employee in the workplace? If you have ever watched TV sitcom The Office you probably have a good idea of what political savvy is not about. While the office politics of The Office employees may seem funny on TV, in the real world of work these behaviors could kill your career or even get you fired.

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