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9 Elements to Help Your Copy Connect with Your Ideal Customers
Knowing the formula for creating a sales letter will help you connect with your ideal client. Regardless of the length of your copy you can incorporate the basic formula to ensure you’re providing all the information your customers need to make a sound decision about investing in your products and services.
Full RSS or Summary Feed
I'm not the first one to chime in on this topic, mostly because I've gone both ways and I can make pretty valid arguments from either side. But I've finally settled it in my mind which is "best". Full RSS feeds are better than summary feeds. Why?

Up-Selling - Do you want Fries with that Burger?
Up-selling your services is a great way to increase business. This article explains the up-selling process. It compares up-selling with cross-selling and explains how and when to use both.

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The Business Plan
I periodically get questions from readers of this blog about business plans. I was pondering the best way to work through a “business plan series” (similar to the Term Sheet series and Letter of Intent series) when Dave Jilk - my partner in Feld Technologies (my first company) - dropped a few documents on my desk, including the original Feld Technologies business plan. A scanner, Adobe Acrobat PDF maker, and a little OCR later, I had the document in electronic format.

Understanding Barcode and RFID
Barcode: A barcode is a computer readable representation of information. Initially, barcodes stored data in the widths and spacing of printed parallel lines, but today they also come in patterns of dots, concentric circles, and text codes. Barcodes can be read by optical scanners called barcode readers or scanner. Barcodes are widely used to implement automatic data capture systems that improve the speed and accuracy of computer data entry RFID: RFID is an abbreviated form of Radio Frequency IDentification, a technology similar in theory to bar code identification.
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