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Direct Mail that Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention? This articles shows you two mailers that got my attention...and kept it.
360 Degree Marketing
Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention.

Your Focus of Attention is Your Key to Happiness
Do you sometimes wish you had a key to happiness? You already have the key: it is your attention. This article focuses on the power of being aware of where you place your attention.
WallStreet.com Up For Auction: Is Money Worth More Than Sex?
Ah, the age-old question: Is money worth more than sex? We get the latest test tomorrow, with the WallStreet.com domain going up for auction, a scant six months after porn.com sold for $9.5-million. Moniker, which is handling the auction, claims to have a $4 to $5-million reserve.
Sales The Emergence of a Profession
Of all the major business disciplines, sales has remained the corporate stepchild, receiving scant or no attention from universities, business schools, senior executives and the financial press. However in the United States and Europe a small number of pioneering universities are offering degrees in Sales and the results are outstanding. The combination of traditional academic input combined with internships is producing a new breed of young salespeople who are financially savvy and equipped with high level selling skills.

Focus on Revenue
The first item on the list was "Focus on revenue, not the economy". You'll get what you pay attention to. If you pay attention to how bad things might become, you'll get lots of bad results. If you pay attention to how well you must do, you'll get good results.

Harness the Power of ‘Free’ Marketing
No doubt the title of my article caught your attention! The question is - are you gaining enough attention from your customers/clients? And, do you want to maintain their attention?
The Eyeballs You Already Have
It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:

Sales Presentations That Command Attention
One of the key challenges in any sales presentation is communicating a message that makes prospects pay attention. Amid all the clutter and noise that exists in the marketplace, how do we get those with whom we most want to do business with, to pay attention to us? Obviously, that’s a complex question and the answer quite frankly is that there are a lot of factors. But if we go to ground zero, that point where we are first trying to get attention, there is one element that we most want to focus on.
Why You Must Stop People From Talking To Themselves?
When you want to get someone’s attention, you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.
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