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The Inside Scoop: How Ben & Jerry’s Achieved Success
They turned their $5 for an ice cream making course into a successful multimillion dollar business, and they had a lot of fun in the process. But, Ben & Jerry’s isn’t just about the delicious ice cream. From taking a stand against nuclear weapons to discussing America politics and corporate social responsibility, founders Cohen and Greenfield are taking the vision for their business to the wider world. How did two anti-corporate hippies become millionaires and respected business leaders in the 21st century?
Can a Manager Be Too Nice?
Managers can make or break motivation and productivity for employees. Having the right employee in a management position is crucial for any company.
The most important words you'll ever write
Do you want to know the secret to selling things successfully online? It's finding the RIGHT WORDS for the job. Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. Just 8 seconds -- that's all the time you have to convince them YOUR site is where they want to be. It doesn't matter how well designed your site is... ... How high your search engine ranking is... ... Or how amazing your product is. If you don't GRAB your visitors' attention right away, they're going to leave and probably never return. Of all the words on your site, the most important are the ones in your HEADLINE. Your headline is the first thing your visitors see. It needs to capture their attention -- spark their curiosity-- and compel them to read further. And it has to do it fast.
A Shiny Needle in the B2B Marketing Haystack
There's so much information available across the web. It's tough to find relevant content for your own B2B efforts, kinda like that proverbial hunt for the needle in the haystack.
Connect the dots. Use Your Web Site to Make Your Ads Work Harder.
Right now in Canada, almost 85% of the population uses the Internet and it’s safe to say this number will continue to expand. So why wouldn’t you use your web site to support the advertising you do in all other media? You do have a web site, right?

Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.
Pros and Cons to Marketing Your Company as Green
With everyone and their mother now marketing themselves as green this and green that, what is the real scoop on green marketing?
Rudeness in the Workplace
Contemporary business more resembles a paint ball exercise than a human service experience. Marketing ploys are spattered across the media in the hope of snagging our attention. However, we are in a global economy, and our social skills need remedial attention. Social skills have not been transferred to the last two generations as a group like technology has. For example, think about how many Gen X and Y’s know how to set a dining table or how to cut their meat. News flash: high-level careers have been sabotaged by just such “unnecessary” information. In the interest of “the bottom line” thinking that dominates American business, we’ve lost the most meaningful tool we have, the human connection. I’d enjoy hearing your thoughts on observations and episodes you’ve had on the topic. Thank you. PS—Put your napkin on your lap!
5 Factors Catapult Online Money Making
Despite what you may be thinking (and what the mass media would have you believe)...Participating In The Recession is optional. I have the rare opportunity with my work as a financial teacher to see the inside scoop on everyone's financial profile; from income, to budget, to expenses, to bank account, and assets too! 5 factors have culminated to create a window of opportunity like never before seen for those willing to educate themselves and take action! So, if you'd rather "Opt-Out" and NOT PARTICIPATE in the current economic recession (and why wouldn't you?), this could be THE MOST IMPORTANT ARTICLE YOU READ this (Or Any Other) Year.

A Real Bad Business Assumption:
Assuming you know the perception the customer has of you and your business

Bad Business Assumption:Assuming You know The Perrception The Customer Has Of You
With the customer having many, many businesses to purchase the products and services you sell it is very important that you do not assume the customer views you the way you wish them to.

Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless
Cold Stone Creamery serves up a Triple Scoop of making Sales Effortless The professional staff of teenagers who help make this national chain of Ice Cream Parlors selling system work expertly reminded this old pro of lessons too often and too easily forgotten by most selling professionals Learn these three valuable lessons to make sales close easily and the average sale amount will skyrocket!

Other scoop Related Articles

The Power of Choice
How one copywriter uses a free offer to get the inside scoop on his market.
Franchise Discounts: Straight from the veteran's mouth
VetFran is a program created to help veterans who want to own a franchise. We thought it would be interesting to talk to a real life veteran who actually took advantage of VetFran to get the real scoop, so we interviewed Lenny Geibel, owner of Spring-Green Lawn Care in Lawrenceville, Georgia.
Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Limitations of Paid Search Marketing for Small Businesses
Are there limitations to paid search for small businesses? Get the scoop on why paid search marketing may not be in your best interest, and learn of some other lucrative online marketing strategies.
Teleseminar Marketing Secrets - The Importance of Follow-up
In your teleseminar marketing, use the technique of broadcasting to follow up with your prospects after a teleseminar. This way you can scoop up buyers who are still interested, but haven't purchased during the initial push.
What Mom Didn’t Teach You About Working Capital Business Financing
The Real Scoop on Business Funding in Canada;Information on potential alternatives for working capital and business financing in Canada . Some great business financing strategies are profiled, while others are revealed as less relevant and realistic .

What can a Business Coach do for my company and Why Should I hire one?
In this article Phil Richardson, a Licensed Professional Business Coach and experienced Business Advisor, Consultant and Corporate executive shares with business owners and executives the "Inside Scoop" on What a business coach does and Why they might want to hire one.
ARRA HITECH Act: Headache or help for new practices?
New medical practices have decisions to make that will affect their bottom line. With so many incentive programs and acronyms out there, how can you be sure you're making the right choices? Get the scoop on the ARRA HITECH Act and make sure you use it to your benefit.
Email Marketing Made Easy #04 - Lead Generation
Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

Social Bookmarking Traffic | Tips To Generate This Popular & Valuable Traffic
Social bookmarking has become one of the most popular methods of sending highly targeted traffic back to your website or blog. Here's the scoop on this powerful method.
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