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Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

You think it\'s simple don\'t you?
Well, creating an entrepreneurial business isn't simple at all. Nor can you buy one.

The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Leadership Development is Key to Organizational Success
Financial measures are not effective measures you can put on a leadership course. What you can do is measure changes in behavior and attitude in the company over a period of time. The effectiveness of leadership training can be measured through a rolling employee survey. Ask employees how their managers are behaving.
Orchard Growth alerts growth businesses to predicted change in R&D tax credit allowance, following tightening up at HMRC
Orchard Growth, providers of flexible finance directors to growth companies, has warned companies in its care to ensure that they are prepared for a predicted change to the tax relief allowance provided for research and development. As many of the growth companies served by Orchard Growth’s part-time FDs are involved in technology, any change to the R&D tax relief boundaries could have a significant impact.

No Guarantees
No Guarantees is one of the cornerstones of Free Market Economics. There are no guarantees. Business success happens through methodical, daily efforts. Healthy competition in all sectors ensures that even the greatest company on earth can be quickly humbled by the next small, innovative enterprise to come along.

How To Raise Capital To Help Grow Your Business
Learn important insights into the different options and approaches to raising capital for your business. When raising capital it is critical to understand how investors view your business as well as the different types of investors, and what each investor type is looking for. Then you can prepare properly and not only improve your probability of raising capital, but ensure that the money you raise comes at the best possible price, and on the best possible terms.

New Zealand Public Sector eSourcing: Transparent Procurement encourages Competition & Investment
It is widely accepted that procurement transparency promotes competition, and that competition is a good thing for economic efficiency and growth. On a national level, it is also interesting to note the positive correlation between transparency and Foreign Direct Investment.
Entertainment -- New Bandwidth On Demand Priorities
The Olympics showed that the Internet can stand up under the most brutal attack of information hungry people around the globe. What can it mean for your business?
The Web 2.0 Association: A Dynamic Engagement Between Stakeholders Sharing The Same Interests And Goals (Canadian Public Procurement Council Profile)
Traditional membership models for many associations have become somewhat stagnate in that they are not effectively aligned with the emerging Web 2.0 world of dynamic engagement between stakeholders sharing the same interests and goals. According to CPPC-CCMP President Kathleen Muretti, recognizing and responding to this changing landscape is a key tenet of her council’s value proposition.

Mastering the Art of Executive Presence
As an executive you virtually live in a fishbowl. People are constantly observing you and forming opinions about your capabilities. You must constantly and genuinely mold these opinions about who you are, and what you can accomplish.You must master the art of executive presence.
6 Ways To Avoid Being Scammed When Buying A “Business Opportunity”
When we decide to pursue our dreams, to go for what we truly want instead of settling for whatever comes along, we automatically become vulnerable to being taken advantage of. Dreams are often so fragile and yet so formidable that they're easily trampled on or abandoned. So whenever someone comes along who tells us what we so much want and need to hear, we can be like putty in their hands.

Why Invest In Leadership Development
There is a growing leadership crisis in America. Large numbers of "baby boomer's" are reaching retirement age. As a country we decimated mid-level management for the past several decades. We did not spend the time, money and effort to groom the next generation of leaders. Many organizations will now have to play catchup if they are going to have the leadership to remain competitive. Leadership or executive coaching is a viable path forward.
When Net Worth Is Important to a Franchisor and How To Overcome It
A prospective franchisee’s application will depend considerably on his net worth. While it is a must, real good franchisor make an exception for the candidates who have other skills such as experience in the field of management or clean credit history. Franchisors that put net worth as the first criteria of selection often end up taking in bad candidates.
Does it Pass the Katie Couric Test
No one is perfect, life isn’t perfect and we all make mistakes. But if, at the end of the day, you are at peace with the actions you have taken, then the past may come back to visit, but it won’t haunt you.
Commit to a Solid CRM Strategy
This article used Albertson's Grocery as a case in point on the importance of fully thinking through your CRM strategy in order to increase customer satisfaction.
Credit Card Piggybacking
What is Credit Card Piggybacking? Credit card piggybacking is much like the childhood game of being carried around on someone else's back; but instead, you're “carried” on someone else's credit card account. Once you're added as either a joint card holder or an authorized user to a credit card account, the entire credit history typically appears on your credit report and included in your credit score.

Other scrutiny Related Articles

Employers Face Greater Employment Immigration ScrutinyBeware of Little Mistakes That Cost You Big
Immigration regulation is currently a hot and controversial topic these days, and the government is reacting with additional scrutiny of employment practices. Whether you are a large employer or a small family-owned business, you are required to comply with the federal immigration laws related to hiring and employment. What was a “slap on the wrist” or almost zero enforcement against employers in 2004-2005 has turned 180 degrees this year.

HR Lessons from the Canucks: What Businesses Can Learn From the Firing of Dave Nonis
The firing of Vancouver Canucks General Manager, Dave Nonis, has catapulted the Canucks and its owners into the glaring light of public scrutiny. The media activity and the public response across the city has highlighted some critical lessons for all companies on how to effectively manage employees. For small businesses, in particular, these lessons can be particularly helpful as they compete for talent in this tight labour market.

It's not a recession
It’s a transition from the industrial economy to the networked economy. This transition started 10 years ago with the dotcom boom. Over the last 10 years we have seen many industries collapse under scrutiny of the digital spotlight.
THE MOUSETRAP FALLACY
There are 3 big areas in which the Mousetrap logic does not stand up to scrutiny. It is easy for start up business people to get blinded by their new product and business, as they have worked hard to get it to where it is today and they believe in it, so by default they believe that everyone else should feel the same way, unfortunately they seldom do.

Compliance smells like money.
Compliance is defined as "the act of complying to another one's wishes; acquiescense." In the case of businesses it is the government or a professional organization's wishes that are being adhered to. In most cases it is quite an expensive exercise, that is punctuated with regular audits and scrutiny. Processes are typically put into place that validates criteria and assures the complier that all is well with the company.
Audit Proof your Business and Individual Tax Returns
While it is very encouraging to maximize legitimate deductions and receive big tax refund, it can be extremely painful to come under an IRS audit scrutiny. Many in the tax community believe that the audit-free ride for tax payers is likely to get over soon. IRS is likely to step up its audit enforcement in coming years as the federal government decides to close the massive budget deficit gap. IRS audits around 1.2 to 1.5 million tax returns – a small fraction of the total tax returns filed in the US. So, while it is still unlikely that you will be audited, the odds are increasing rapidly in middle to high income groups.
What are Training Brokers
Training brokers exist to help companies plan the training for their employees and to help organize further education for staffers. Intensive training needs often require some form of middle ground in order to sufficiently classify the proceedings, which is where a training brokerage comes in handy. It can be difficult to conclude whether training needs to be outsourced or take place in house, but a training broker can help gauge business needs and lead to decisions on diverse related matters. In short, a training broker completes the associated tasks with organizing training for employees. Any directorial tasks, such as scheduling or budgetary scrutiny, can also be left to the broker. He or she will work within a complex of allied groups to supply the business owner with the essential information about training programs,etc.
Are Your Competencies Defensible?
The use of competencies can sometimes be subject to judicial scrutiny when an employment decision is challenged. Organizations must ensure that their competency profiles and the methods of their development meet accepted standards. Key concerns include: the link between competencies and the skills, knowledge and abilities required for job success; how reflective competencies are of required key attributes; the use of expert knowledge in developing competencies; accounting for possible disadvantages to a particular group; and, the actual level of competence required.
Are you anxious about using social media in your business?
Should you be afraid of social media and the changes and consequences it may bring to your business? It opens your business to the scrutiny of the masses, making you instantly accessible and requires a consistent watch. It depends who you are and what business you are in, but in some cases social media can be a little unsettling. Does that mean we should avoid it? Cross our fingers that it blows over as a passing trend? Well, here are some of the more memorable comments I have heard from financial advisors over just the past several weeks about this topic...
Asset-Based Lending: The Post-Crisis Landscape
The post-financial crisis lending landscape of today is far different from what existed before 2008. This is true for all types of lenders, including both commercial banks and asset-based lenders. Since the onset of the financial crisis more than three years ago, virtually everything about commercial lending has changed. This includes much stricter credit criteria and more risk aversion on the part of lenders, as well as enhanced regulatory scrutiny on lenders.
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