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The Little Touches That Matter
I’ve been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly...

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The 10 Commandments of Successful Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.
Strategies and Answers
On my mother's birthday last week, she and I and our dog went walking on the deserted beach we've combed a hundred times before. I followed the "birthday girl's" lead and climbed onto and around some rocks previously unexplored by us. Our dog was in salt-water, crab-shell-eating heaven. We marveled at the new mussel beds and contemplated a late-season harvest
Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
Lesson #5: Finding the Key Ingredients is the Key to Success
“We didn’t know beans about beans at the beginning, but we had $40,000 and a challenge that we thought would be fun,” recalls Newman of starting up his own company. “We poked around and asked each other ‘What do you think of that? Salt? Yeah. Maybe a little. And more Lemon.’”
What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.

Top Ten FREE Online UK PR Resources
Any PR agency worth its salt spends thousands of pounds maintaining media databases, forward features and programming information. But thanks to the internet you might save a few bob. Good luck.
The Scarcity Shortage
From four years ago: What's worth more: a pile of gold or a pile of salt? Throughout history, many people have chosen the salt. Gold is pretty, but you can't live without salt, and when it was more scarce than gold, it became valuable enough to use as a currency itself. (The word "salary" is even related to the Latin for "salt.")
Home Business Expert: Testimonials, Your Secret Sales Force
The fact is, all of us say good words about ourselves, about the services we offer and the products that are on display. But most websites on the Internet face a credibility problem where everything they have to say is taken with a pinch of salt by the prospective customer.
Lessons to be Learned When Politicians Attack the Media
Politicians who gripe about the media should be taken with a grain of salt. Because they weren't complaining about agendas and getting the story wrong when the media wrote positive stories about them. This article provides some lessons, regardless of your political views, based on the recent skirmish between President Obama and Fox News.

Thought leadership tips from an expert
Bernard Salt is Australia's pre-eminent thought leader on consumer and demographic trends and represents KPMG at conferences around the globe to share his insights. Here he shares his views on what it takes to become a thought leader and some valuable tips on how to get there.

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