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How to Give your Startup Idea a Reality Check
I’m sure you all realize that there could be quite a distance between a great idea and a great startup. But many people don’t have a clue on how to bridge the gap. So, trying carefully not to rain on his parade, I suggested to my friend that he consider the following steps as a reality check before spending his life savings (and mine) to roll out a solution:

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Moving On Up Ten Top Tips to move you up those search rankings
This article provides ten practical tips for getting the most from two kinds of search engine marketing – organic or natural search and PPC – Pay Per Click search. The insight is derived from more than ten years experience working in the search optimization business, for both large and smaller players.
Mmmm! Tasty Search Goulash: Weighing in on Google's Universal Search
I've had some time to consider Google's new universal search that they are implementing in their search results. What I see makes me think of this in terms of search goulash. Mmmm! a (not-so) tasty combination of everything I didn't want in my search with some stuff I did thrown in.

Brand Management - Grateful Dead Style
This article makes the slightly whimsical argument for the Grateful Dead as the exemplar of brand management in the music industry and beyond.

Google Book Search Helps Authors Sell More Books
The jury is in… and it’s a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it’s the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they don’t know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

How to Make Sales and Marketing a Doable Strategy
It’s kind of like the old argument, what came first the chicken or the egg. Only in business it’s what comes first sales or marketing.

Search Engine Optimization (SEO) vs. Pay per Click (PPC)
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines using "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
Google Search Parameters – Search Effectively Using Important Parameters
Search parameters are the way in which we search for information on the Internet. They regulate what search engines shows us according to the way we structure words and symbols in our search queries. And among all the different search engines, Google is quite arguably the one where most people go to when it comes to searching for content.
Outdoor Billboards - How to Overcome the Money Complaint from a Potential Landowner
Periodically, you will come across the landowner of a potential outdoor billboard location that throws up an unusual response: “it’s not enough money”. But not in the “I want more money” argument. That’s just a part of negotiation. Instead, the argument is “I don’t mess with anything that pays such little money, so get out of my office”. You can get this response even when the amount you offered is quite large, like $1,000 per month.
Finding More Followers on Twitter
Twitter is Undervalued as a Search Engine. In this short series of articles, Lon will demonstrate basic search, locality search, and advanced search features. This article covers basic search feature of Twitter, and how to use it to find followers using keywords.

Employer Choices Concerning Concealed Carry Act... To Ban or Not to Ban
Private businesses and employers in 12 states to most recently include Wisconsin are faced with the decision to allow concealed weapons carry on company premises. The argument against banning weapons lies largely in the statistics and in the liability. The argument for banning weapons lies largely in perception of safety and in the ability to attract, retain and engage a productive workforce comprised of people unaccustomed to concealed weapons carry and its perceived threats. This article explores all sides of the issue and legal requirements.

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