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seat of your pants Tagged Articles
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The Magic Bullet of Marketing
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| Marketing on a local level must be a process.
Almost all of the restaurant owners, operators and managers I work with in the trenches discuss marketing as an "event" or a "series of events", designed to produce instant sales and instant gratification.
They search for the magic bullet.
The promise of this magic bullet comes as a trojan horse from the advertising sales reps that hammer them with terms like "saturation", "shelf life" and other such sales tactics. Sometimes the magic bullet suggestion comes from an advertising agency hired to boost sales quickly. These agencies like to throw around concepts such as "branding" and "image building."
These magic bullets begin to get expensive. And any results that come in are very short-lived.
Eventually the truth sets in...you can't purchase a magic bullet for marketing your restaurant,no |
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Words of Inspiration
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| Random Thoughts on Life and Entrepreneurism |
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Tips for Being Mentored For Success
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| Don't hesitate to ask others to teach you what you want to know-in any area of life. By replicating their methods and attitudes, you'll get similar results. Finding and working with a mentor should be fun, easy, and very productive-you need not fly through life by the seat of your pants.
Select mentors who have successful experience in areas that you don't. You want to capitalize on their strengths and minimize your weaknesses and shortcomings. They must have achieved a high level of success in the same field, endeavor, or area that you are seeking to succeed in. You'll want someone who can challenge you and hold you accountable. You may have several mentors at one time. In fact, I recommend it. If you really think about it, you probably already have several mentors. |
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Got a Great Idea? Here's What to Do Next...
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| How to move forward with your great ideas |
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Strategic Thinking for Restaurant Business Operators
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| What is necessary now in operating a food service business today is the need to think, plan and act more strategically than you ever have before. To ask more complex questions and find deeper, more long term answers than you have probably ever done or felt the need to do. |
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While I'm on the theme of computer stuff...
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| There is nothing scarier than working on a deadline and having the computer screen go ominously BLACK in front of you. |
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Other seat of your pants Related Articles
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Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
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| Businesses need to be strategic! There are too many businesses that fail to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on “the seat of their pants.”
Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the “lessons learned” from heir endeavors. In this article your strategic thinking business coach wants to share some of the “lessons learned” from strategic marketing. |
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A Goal Driven Marketing Plan, Sales Plan and Customer Loyalty Plan Must Be United to Increase Sales
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| Are your sales actions the direct result of pre-determined goals or a lot of flying by the seat of your pants? Learn the 3 questions that you need to answer to increase sales.
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Tips for Being Mentored For Success
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| Don't hesitate to ask others to teach you what you want to know-in any area of life. By replicating their methods and attitudes, you'll get similar results. Finding and working with a mentor should be fun, easy, and very productive-you need not fly through life by the seat of your pants.
Select mentors who have successful experience in areas that you don't. You want to capitalize on their strengths and minimize your weaknesses and shortcomings. They must have achieved a high level of success in the same field, endeavor, or area that you are seeking to succeed in. You'll want someone who can challenge you and hold you accountable. You may have several mentors at one time. In fact, I recommend it. If you really think about it, you probably already have several mentors. |
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Fix the sales force you have
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| Would we expect any elite sporting team to enter a competition without a clear game plan, talent plan, fitness plan, business plan and action plan? No, of course not. We expect them to be aware, organised, focused and determined to play their best and aim to win.
Well, more than 90% of sales people do not follow any logical process when selling. They are often left to their own devices and simply fly by the seat of their pants, relying on intuition and hoping for the best.
They often cannot articulate their value proposition or know how they compare to the competition. Nor are they clear about what activities they need to do on a daily basis to achieve sales success. Most make it up.
No wonder many don't meet business owners expectations. |
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Add Structure with Processes and Procedures
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| Have you hit a ceiling in your business model? Is winging it and flying by the seat of your pants no longer helping you reach your growth goals? Discover why structure is necessary and how it can produce quality results through additional individual and team accountability. Read on... |
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The Two Key Components to Living with Tenacity
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| Tenacity is a key component to success. We must have it to reach our goals. It’s the fuel that keeps us moving through the inevitable challenges. But how often do we take the time to stop and think about what tenacity really is? Let’s spend a minute to figure out what tenacity looks like and how we can create it to use to our advantage.
When I’m working with clients I often use the analogy of getting your screaming baby strapped into a car seat to illustrate tenacity. Because, if you have kids, you have experienced tenacity! When you are putting your child in their car seat your purpose is to make your baby safe. Your baby hates to feel confined and wants nothing to do with it. You can not reason with a baby or explain your logic so you must just make it happen. |
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Launching a Job Search and Effectively Landing in a Turbulent Environment
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| Launching your career search should be a very serious and focused project as there is so much on the line. Then, why do so many of us fly by the seat of our pants when it comes to getting prepared for all the things that need to happen prior to launching our search? |
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Personal Growth its Importance To Success on the Internet
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| Can we address the emotional side of being a one of the ever increasing number of people worldwide who are seeking financial prosperity. By seeking to harness the power of the Internet and the many ways to leverage its income generating potential.
The fact of the matter is that you need to have a the seat of your pants on fire kind of mental attitude to have the opportunity to enjoy the level of success that is possible from being a Direct Marketer in feverish pursuit of their goals and dreams by means
of their Home Based Business. |
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Internet Company Business Plan – Organizing Your Future
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| Making a solid internet company business plan is the foundation for keeping yourself and your business on track. Don't fly by the 'seat of your pants' your home based business will have a better chance of success with less distractions from your goals. |
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DOING NOTHING HAS SIGNIFICANT VALUE IN THE LIFE
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| It was a beautiful, Sunday morning in Porbandar India as I park my car near the Kirti Mandir. It is a place where M.K.Gandhi was born. I took a deep breath and let it out slowly. I select one corner and seat on the floor with define posture in Yoga literature and paying attention to my breath.
“Anyone who wants a high five minutes let me know, I will direct you to seat with yourself. In fact, we all need time for ourselves and doing nothing, except meeting ourselves. |
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