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Protecting Your Business Name
One of the best marketing strategies is to have a recognisable and well respected business name. Word of mouth can bring you much work. So how do you protect your business name from a competitor using that name, or using a deceptively similarly name in order to mislead potential customers.
Amendments to Small Business Protections under the Trade Practices Act
Section 51AC of the Trade Practices Act (TPA) protects small business by prohibiting a corporation from engaging in unconscionable conduct when dealing in supply or acquisition of goods or services with any person or corporation, other than a listed company. It is specifically targeted at small business consumers.

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