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second stories Tagged Articles
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Networking Saying Hello with Impact
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| In an age of global competition, today’s information professionals engage in a sport that isn’t found on an Olympic roster. Chambers of Commerce, conferences, and other business meetings form the backdrop for networking, a form of interaction professionals use to build profitable relationships. |
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Other second stories Related Articles
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What The Media Wants
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| The media wants stories, not products, not services, they want good interesting stories. So, give them what they want. |
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A South African’s Homemade Paraglider
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| Most of the stories on AfriGadget are stories of work-based ingenuity. However, every once in a while you get an incredible story about someone who creates an amazing do-it-yourself “fun” item. |
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Memoir: How to Write about What Troubles You the Most
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| Everyone has a story to tell, and unfortunately those stories aren’t always pleasant. What makes memoirs and other personal stories of recovery and triumph so appealing is that struggle is universal. And writing about it is one way—a great way—to make sense out of what troubles you the most.
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Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
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| YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars. |
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Persuasive Writing: How to Harness the Power of the Story
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| Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas. |
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Global Branding Starts Here
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| Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences. |
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More Mileage from Branding
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| Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these: |
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The Miracle of Failure
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| If you're trying to build your inspirational leadership, make sure you have good stories to tell about your successes. But don't leave out the lessons from your failures. Those might be the most inspiring stories you have to tell.... |
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DON\'t reject seller financing when selling a business because of stupid reasons!
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| Many sellers of their businesses are refusing to seller finance their buyers from number of different reasons. And when asked why, one of the most common answers is: “I’ve heard all kinds of horror stories about seller financing”. And to be brutally honest, that reason is not only irrational, but it is simply stupid. Because horror stories are just that – stories.
Have you ever heard the one about the traveling salesman who goes out to a bar for a nightcap and wakes up in his hotel room with scars on his lower back – and his kidney missing? Of course you have; everyone knows THIS particular horror story.
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StorySelling “How to Write Mini User Stories”
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| Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price.
Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information.
Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.
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