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Is Your Weapon of Choice an Elephant Gun or a Fly Swatter to Increase Sales?
Sales professionals are very much like hunters in that they are seeking a quarry (customer). By bringing down their victim, they receive a prize that being a sale. In many cases these salespeople select the wrong weapon because their focus is not prey, but on the prize.

Other seeing the elephant Related Articles

An Elephant Sized Sales Tip You Need Now
Look Down Lady - There's An Elephant On Your Foot! (And this is a pachyderm in dire need of a pedicure.) This is the ELEPHANT that hardly anyone ever asks about with their potential customer: "Who was your previous supplier and why are you unhappy with them?" Don't be sooooooo afraid of mentioning your competition because you're terrified you'll lose the sale too. A BIG, elephant-sized mistake that would be. Pssst. You need to know what your customer's expectations are of you. You need to know what made them so unhappy with their last supplier that they dumped them (or are considering it)

Service Professionals Can Increase Sales By Swapping the Elephant Gun for the Fly Swatter
How many times do salespeople especially those involved in services attempt to sell an elephant gun for a solution with the fly swatter would work perfectly fine? Too often in the quest to increase sales, companies forget about the needs of the customer and focus on their own immediate needs – filling their pocketbooks. What happens is the shotgun or what I prefer to call it the elephant gun to kill the fly approach.
Google For Fun - And Profit!
There’s no denying that Google is a lot of fun. You can use it to find out anything about everything. Elephant polo (a personal hobby)? It’s on there. The Baja 1000 off-road race? Also a hobby, and also on there. Like I said, anything about everything.

Business Growth: The Sales Managers Secret Weapon
In a recent poll, I asked managers, "What is the biggest challenge you face in 2009?" Answer: "Increasing sales and doing it with fewer resources." Before you can address these challenges, I encourage you to take care of what's likely to be the biggest roadblock you have, and you may not even realize it's there. The elephant in the room. Your company feels the economic pain. Sales are down, morale is low, your people know you have to make cuts. Everyone feels tired, overworked and taken for granted. Underneath it all is fear, anxiety, and even paranoia. It all points to INSECURITY - that elephant in the room, and it's keeping your people stuck in low productivity levels.
How do you eat an elephant?
Do you have projects or tasks that take many hours or even weeks to complete? Do you also have to complete day-to-day activities as well? If so you might find yourself feeling overwhelmed or stressed just thinking about where to start and how to get everything done. It’s like there’s an elephant in the room and you’ve got no idea what to do with it.
The Essential Software for Your New PC
Installing the essential software to make your new PC/computer/notebook/laptop helpful instead of a big white elephant.
Social Media For Small Business
With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media.

Successful Leadership is a Lot Like Eating an Elephant
Leaders are often faced with overwhelming tasks that seem like trying to eat an elephant. The SECRET to leadership success in those instances is to apply "Kaizen" with "The Law of the Slight Edge!"
Taking Action to achieve your Goals
You can't eat an elephant all in one bite so sometimes we need to chunk down our goals into bite size chunks!

Corporate Strategy and the Elephant in the Room
Recession weary executives have a new challenge to face. Times have changed and businesses must re-evaluate their pre-recession strategies. The elephant in the room is in full view, but organizational leaders do not like to talk about it or even think about it. Yes, the elephant in the room, that no one likes to address, is outdated strategy and the need for new and improved strategic thinking. Making change to the way we have operated in the past in difficult. A starting point for change is to correct the self-inflicted organizational dysfunction that occurs during strategy development.

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