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FTC Ruling RE Bloggers A Long Time Coming
In the June 11th PI Window on Business broadcast I asked a guest panel the question “Has Blogging Crossed The Threshold of Legitimacy?" As the segment description will tell you, the basis for asking the question in the first place was an AdAge.com article from April 13, 2009 titled “Bloggers Be Warned: FTC May Monitor What You Say, ” in which writer Michael Bush reported that “As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they are promoting.”

Other segment description Related Articles

Writing Effective Job Descriptions
A job description describes the major areas of an employee's job or position. A good job description begins with a careful analysis of the important facts about a job, such as the individual tasks involved, the methods used to complete the tasks, the purpose and responsibilities of the job, the relationship of the job to other jobs, and the qualifications needed for the job.
We Believe in Job Descriptions, But They Have to be Results-Oriented
“Please don’t make me write a job description; I’ve got better things to do.” No you don’t if you want to be an effective communicator. No job description, no clear expectations, and then you’ll spend your time cleaning up messes from misunderstandings. But all job descriptions do not communicate equally. Only a Results-Oriented Job Description focuses away from tasks and instead on results that need to be accomplished.
Writing Description Tags to Attract Visitors
If your title tag is considered the headline, then think of your description tag as the ad copy below the headline. A good description tag will compel the reader to visit your website, when viewed in the search results, right below your title tag.

Human Resources Job
Advertising a human resources job available within your company is the same as any other position, and key to all of them is writing the most adequate and best possible job description that you can. Today, in a business world that has become so muddied with legal complexities, writing a job description is often delayed as much as possible, left to the last minute, or done with very little thought at all. But, by denying yourself an excellent job description – and yes, they can be excellent – you are potentially denying your company that one person that could be the difference between success and failure down the road.

Title Tag and Meta Description Tag Optimization
Title Tag and Meta Tags are the author-generated source codes that are positioned in the segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag.
Can you satisfy these customer segments or who wants You?
Not every segment can be profitable to you. Not every segment is worth the risk. You must remember what allows you to make margin and not try to be someone that you are not. You may want to look at it this way, Who want's you?
Can you retain this customer?
Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across the board for every segment. Consider the segment or that type of customer that you acquire that always seems to give you the benefit of the doubt or refer business to you. Should you not be biased in how you allocate your resources to that segment?
FTC Ruling RE Bloggers A Long Time Coming
In the June 11th PI Window on Business broadcast I asked a guest panel the question “Has Blogging Crossed The Threshold of Legitimacy?" As the segment description will tell you, the basis for asking the question in the first place was an AdAge.com article from April 13, 2009 titled “Bloggers Be Warned: FTC May Monitor What You Say, ” in which writer Michael Bush reported that “As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they are promoting.”
How Chefs and Cookbook Authors can do a Great Cooking Segment on TV
One of the best ways for chefs and cookbook authors to get extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on live TV especially if the demo is not well planned out. Here are some tips to insure that your cooking segment is great.
How To Write a Job Description
Think of a job description as a “snapshot” of a job. The job description needs to communicate clearly and concisely what responsibilities and tasks the job entails and to indicate, as well, the key qualifications of the job – the basic requirements (specific credentials or skills) – and, if possible, the attributes that underlie superior performance.

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