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An Author’s Dilemma: Surviving the Seismic Shifts in the Book Trade
Book tours are going the way of the LP in the music industry. They are still there, but they’re becoming more and more scarce. As with all types of intellectual property, book sales are being hit hard. The model that worked so well only a few years ago, is now broken. It takes more work and authors now have to be marketers as well as writers, but with these shifts come opportunities. The model has changed and the game has shifted, but, the days of the successful author, need not be a thing of the past.
PR for Musicians
Perhaps the most difficult question that a musician has to answer when it comes to public relations or marketing is - why? Isn’t having created the art enough? The short answer to that is no and particularly not now. If you want to reach your public and get your art exposure, you need to take control of your marketing and your career. This is particularly true in the music world.

Barack Obama and the World at Midlife
Looking at men's place in the world of the 21st century, it seems that both are in the midst of an incredible transformation. Our work is to make sure they're successful!

Other seismic shifts Related Articles

Mary Ellen Tribby and EarlyToRise.com’s Amazing Growth Spurt from 8 million to 27 million in one year
At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com. EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing. I was totally blown away when they shared their metrics with me. They have a list of 300,000 people, and they make an average of $40 per person. Their year-to-year growth is stunning. Take a peek: * ‘04 - 3 million * ‘05 - 5 milliom * ‘06 - 8 million * ‘07 - 27 million * ‘08 - 36 million Notice the huge spurt from ‘06 to ‘07? After the event I had a chance to talk to Tribby and I asked her to explain the main “mind-shifts” or “strategic shifts” that lead to that stellar growth. Here was her response
What Makes Fast Teams Too Slow?
Fast team concepts are being studied by executives to prepare companies for post recession market shifts. It is thought that fast teams will contribute to corporate agility in the face of rapid market shifts. What could possibly go wrong? Read more.
Pep Talk for Entrepreneurs and Innovation Leaders
Experiment, Learn, Grow, and Create We are living in the midst of a seismic shift that calls for us to redefine the way we live and work. This is the time to mitigate fear, face facts, nurture relationships, collaborate and find new opportunities for growth.

Business Transparency & Social Media
Four shifts that businesses of all sizes make by focusing on Social Media Optimization (SMO) and their positive effects.
How to Use PR to Launch Your Independent Film
The film world has been going through seismic changes. The studios are creating urgency through marketing that all but forces the public to consume. So, why not take a page from their playbook? You can’t compete with them budget-wise, but you can jump into the game with creativity, savvy and some marketing know-how. PR can help build an audience, attract investors, interest distributors and position you and your film to succeed.

The Neighbor 2.0
Multiple paradigms shifts are occurring within business. Not the least of which is a renewed emphasis on TRUST. Not just between the consumer and the provider, but between everyone interconnected within our global framework.

Get ready! The legal marketing industry is facing a sea change
With the economic woes of the last year years, and clients demanding lower, or flat, fees, the legal profession is facing some seismic changes. Establishing a strong brand is more important now that ever.
What To Do With Cracks in Stucco
My tip today has to do with surface cracks in the stucco substrate. They may be unsightly, but short of living on a hill in an active seismic region, cracks shouldn’t really mean much to you. Anything less than the thickness of a credit card can easily be filled and that’s that! Remember that most building codes today mandate a waterproof vapor barrier under all stucco, so it is not likely that a simple surface crack will result in water intrusion.
5 Critical Shifts for New Economy Success
Here are a few critical shifts that power success in the new economy. I've been sharing them with clients and audiences lately and thought I'd share with readers too.
World at Work Trends - The Impact of Charisma
According to a detailed analysis of the world’s shifting trends and dynamics, Manpower Inc has identified a critical mega trend that is vital to sustainable growth during these tough economic times; Demographic and economic shifts are accelerating the talent mismatch. In an economic environment where organisations are pressured to do more with less, businesses and governments will continue to demand more specific skills and behaviours. The pressure to find the right skills in the right place at the right time will increase as working age populations decline, economies rebound, emerging markets rise, and the nature of work shifts. This will intensify the skills mismatch.
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