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Ill-Advised Marketing
What’s nearly as bad a no marketing at all? It’s ill-advised marketing. Guerrillas market like crazy, but none of it is ill-advised.

Other select media Related Articles

Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Five Considerations in Selecting a GREAT Sales Manager
At times, VP's of Sales, entrepreneurs, and small business owners need to select a sales manager to lead a sales team. How do they select the right person? What considerations are important? What are five important areas for selection criteria - ones that make a performance difference in a sales manager's role, and ones that we want to pay attention to when evaluating candidates?
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Why to select Philippines to carry out business process outsourcing services?
Have you ever considered Philippines as a prime business process outsourcing destination? If not, then it’s your real time opportunity to rethink and select the best service providers. If you are eager to do business then select working with the Filipino potential and proficiency.

How Social Media Can Increase Your Web Traffic
Social media has become a necessary component in internet marketing. And it’s crucial to select the right social medium.
Call Center Outsourcing- Things to Be Considered
Your business growth depends on your customer base. To find the right customer service vendor make sure you have some pointers to select the right one. Take a note on those pointers that will help you to select the right call center outsourcing vendor.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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