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Letters to the Editors: How to sell your expertise to magazine and newspaper editors
You're an expert, so get the recognition you deserve. Learn how to approach magazines to sell your articles. The recognition this kind of exposure can bring you is well worth the effort.
Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

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Cool Customer Clincher
Today's mail included a card-sized envelope with my name and address handwritten, and a regular stamp, from someone whose name (in the top-left corner) I didn't recognize. Was it a belated Valentine, or what?

Wheres the Benefit
Received a fat envelope last week from a new trust company that wanted me to place my deposit business with it. Inside was a free pen (very nice), and a white folder full of stuff telling how great it was, plus applications, and a contract to sign in order to do business with it.

Lumpy Letters
If you're mailing a letter to someone you've never met, the prospect MUST be persuaded to open the envelope. In the last issue you learned some of the reasons he may not bother.

100 Ways to Succeed #84
If The Envelope Doesn't Fit, Forget It! (So Check on the Envelopes.)
Business Letter Writing for Small Business
Think back to when you were a child for a moment – how did you feel when the postal worker delivered a letter addressed just to you? Most kids feel excitement, enjoyment and enthusiasm when they get a letter. It doesn’t matter what the letter contained – the important thing was that it was addressed to them.
Increase Sales Simply By Raising Your Own Bar
One of my favorite quotes is To go where you have never been before demands that you do what you have never done before. In sales, this is very true because highly productive and successful sales professionals are always pushing the envelope or the bar to reach beyond their comfort zones to achieve their continuous goal to increase sales.
Find out the 7 Top Copyrighting Tips
Most government or legal writing is passive, such as “enclosed in this envelope is a contract.” Something more active would be: “you’ll find in this envelope a contract I’ve included.” Passive writing is usually without a person doing something in the sentence. Active writing is when you have somebody doing something in the sentence. “The door was open” is passive. “Joe opened the door” is active. “Joe kicked open the door,” is even more active.
Your Own Business, Is It For You? Does it Fit My Professional Development?
Business Development, Professional Development,and Career Development must be addressed before you make the jump into your own business, and never be fired again. Or, will you fail? Specific points are addressed and ideas discussed to help you decide.
5 Initiatives in Building A World Class Sales Organization-Part 3 of 3
In the previous two articles we reviewed some important initiatives involved in building a world-class sales organization. We identified 5 main areas in doing so. These 5 areas of focus are: 1- Finding Good People. 2- Getting Them to Join Our Team. 3- Getting Them Trained and Producing. 4- Growing Them into Top Producers. 5- Keeping Them. The first article addressed appropriate strategies in recognizing, recruiting, and hiring top talent to our teams. The second article addressed getting those individuals up and producing quickly. In this article, we will address the maintenance of those individuals. This maintenance will be designed to continually grow your people to be better, more productive members of your sales team.
The Changing Role of Board Involvement in Corporate Strategy
Up until the early-2000‘s, corporate boards might have rubber-stamped their approval of the CEOs strategic plan without the need for much involvement in its formulation. They were largely content with rewarding profitability or handing out consequences for losses - all based on the rear-view mirror perspective of financial performance. In the United States, that changed with the arrival of the Sarbanes-Oxley Act of 2002, which required board members to pay far more attention than before to the goings on within their organizations. At that point, the stakes were raised in regard to board responsibly for managing the CEOs job performance, overseeing financial reporting and supervising risk management. Their legal liability to shareholders increased significantly.
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