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Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?

Other seminar experience Related Articles

Sell Your Seminar
First, avoid such mistakes in your seminar promotion as:
Do You Know This Secret Success Method To Learn More
Imagine you've just returned from an all expenses paid 3 day seminar all about marketing/Windows Vista/ Sales or something else you're into to. By using the methods and techniques you've learnt you'll improve your career or business. But there's a secret that Napoleon Hill has written about. Let me explain... 'Normal' learning is just like the seminar you've completed, It's the same if you go to seminars, read books, listen to tapes, CDs or DVDs. All of them work to some extent. But usually you retain less than 25% of what you've learnt in these ways. Cute, eh? You've paid to be stuffed full of knowledge for three days and you only get to keep a few hours worth. It makes you want to ask for a large discount. Just kidding. But you see what I'm saying? Listen. I am not knocking these ways. Not at all. I use them myself.

Lesson #3: Anything is Possible with Passion and Purpose
Ask anyone who has attended a Tony Robbins seminar to describe the experience in one word and you are likely to hear words such as “energetic” or “enthusiastic.” If there is one thing that Robbins is known for above all else, it is the passion with which he approaches life. Whether he is speaking to an audience of 2,000 or a single journalist, Robbins can’t help but be passionate.

Strategic Elements To Confirm Its Time To Run A Short Seminar, According To Your Strategic Thinking Business Coach
One key element of strategic marketing involves developing, speaking at and running your own one to two hour seminar as an effective lead generation and marketing communications tool. These short seminars provide an excellent opportunity to connect with your prospects and your clients on a one-to-one basis and to demonstrate your expertise with an insightful and interactive presentation. Unfortunately there are too many businesses & organizations promoting short seminars as educational, when there are nothing more than thinly disguised or blatant sales pitches with some not so friendly sales tactics during and after the seminar. A short seminar needs to be very strategic and very ethical in the planning and delivering of these seminars. Your Strategic Thinking Business Coach suggests the following
8 Wealth Tactics from T. Harv Eker’s Guerrilla Business Intensive Seminar
I was in T. Harv Eker’s Guerilla Business School in Singapore for a week, and I got a ton of new ideas and great concepts from the seminar that I can’t wait to start implementing. It was a crazy 5 days of non-stop work, with the seminar was great and finishing at 10pm each day. There was no time to go out or even see the city…and it was AWESOME. His first session was Guerilla Wealth Tactics, in which he taught several ways of thinking to get rich faster.
Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
Seeking Sales Answers - Beware The Charlatans!
Sales is a challenging and demanding business and any person who chooses sales, even as a last resort, is making a tough decision to depend almost entirely on his/her own efforts, pride and willingness to practice long enough to succeed. Predictably many salespeople seek inspiration, motivation, advice and skills to meet career challenges. There is plenty of advice available and much is useful and productive, but beware there are charlatans lurking in the weeds. They are principally recognisable by their exaggerated claims: "Come to our 1 day seminar and you too will become a sales superstar", "Attend my seminar and you will be able to sell anything to anybody any time"
Maximise the power of public speaking
Public speaking is a fact of life, whether we like or not. Whether you are doing a speech at a seminar or conference, or a pitch to clients at a workplace, somewhere along the line we have all done public speaking. It is a known fact that the fear of public speaking ranks higher than the fear of death. This means most people would rather be in the casket than giving the eulogy at a funeral! However public speaking doesn't have to be a traumatic experience; in fact when done right, it can often be to the most effective form of communication. It is so powerful we build speaking opportunities into the PR strategies we do for clients.

What All Home Based Business Opportunity Entrepreneurs Need To Know To Dominate Online
So what do all home based business opportunity entrepreneurs need to know in order to dominate their business online? Well let me start off by telling you what it’s NOT, it’s not some new product or crappy ebook you have to buy that’s only full of rehashed crap. It’s not some high priced marketing seminar that’s only a once in a lifetime opportunity, only to find out they release the course for the seminar a month later. And finally it’s not some sort of sketchy membership plan you need to subscribe to, in order to learn all the so-called secrets.
What Matters?
What follows was drafted as I prepared for my seminar in Zurich on 03 October.

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