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Differentiating Between Price and Value
This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get.

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No BS Sales Success
That's the title of Dan Kennedy's fine book on sales methods. Easy to read and excellent advice. Here's a snippet.

To Blog or Not to Blog.
That Is the Question? The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it -- Edward R. Murrow

What To Do When You Dont Have Any Testimonials
"Dan Kennedy always emphasizes testimonials. What if you are new to the business and don't have any?" Although Dan is an old friend of mine and one of the finest Mailorder Marketers alive (second only to myself), like all of us ol'pros, he is always right and always wrong!

Small Business Loan Programs Salvaged In 2009 Budget
Small Business Administration funding cuts were threatened for 2009 but Senator John Kerry's Small Business Entrepreneurship Committee stayed their execution.
Maintaining Yesterday vs Creating Tomorrow
John F. Kennedy once said that the best time to repair the roof is when the sun is still shining. That is a luxury we do not have right now. Instead we must proactively confront our fear of change. Embrace it. Learn to be comfortable with it.
The Little BIG Things
On July 28, 2004, I made my first Blogpost at tompeters.com. The topic was then-Illinois State Senator Barack Obama's speech to the 2004 Democratic Convention in Boston.

Honoring Ted Kennedy
On August 25, 2009, Edward Moore “Ted” Kennedy passed away. Ted Kennedy, as the public called him, and his work had a great influence on the human resource practices of today. In this special issue of Astronology, we pay tribute to Ted Kennedy by examining 6 areas of influence he had on Human Resources. The Senate will not be the same without Ted Kennedy.

A LEADER MINUS ENTHUSIASM IS EQUAL TO WHAT?
Genius has a blood group of positive enthusiasm. Edward B. Butler said”One man has enthusiasm for 30 minutes, another for 30 days, but it is the man who has it for 30 years who makes a success of his life. We must have fun in what we are doing. Founder of IBM Watson asserted very well “it was all fun, never business.
Edward Christopher Wente and the Condenser Microphone
Edward Christopher Wente was an instrumental figure in the the series of advancements that led to the modern day telephone. An American industrial scientist, he worked at Western Electric & Bell Labs to develop microphones and compression driver lousdpeakers.

Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

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