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Design on a Shoestring
As a marketing professional you will be not surprised to read that I am, well at least partially, obsessed with design. Yes, I like to have things looking right and in place. However, does ‘looking good’ make a real difference to bottom line results? When I started the Next Marketing business I was convinced first hand.

Other senior graphic designer Related Articles

How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year.
Does Your Web Design Contract Include These 5 Crucial Items?
Working with a qualified web designer can either be a fun and rewarding process - or a frustrating headache. All too often, I talk with business owners whose websites are left only "partially completed" (if they're even finished at all) - or are full of errors. Their web designer insists they finished the job, and the client is to blame. The client is upset because the web designer didn't include or detail certain things - and they now feel like they've been ripped off. What do you do in a case like this?

The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business
No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI.

Marketing The Invisible
Most people have no idea how much effort it takes you to do your work. Whether you’re a gourmet chef, a house painter, a web designer, or a graphic designer – the work you do is invisible. People judge its worthiness not on your effort, but on the result. Can you (and should you) market your invisible work?
Home-based business: Graphic Design
Graphic design business is growing among entrepreneurs who seek home-based business. Graphic designers execute visual designs for their customers to communicate to a targeted audience.
Get Graphic Design done for your Website
Hiring the services of a graphic designer or a graphic design company are normally the only options available to businesses to assist with their branding requirements but very often it might turn out to be a very expensive option. Hence, you might find that a company’s logo, image, sales and advertising strategies are not updated as often as they ought to be. But today with the Internet technology that we have, it is possible to get an affordable web design including graphic web logos created for your business. With such low rates, you have absolute control over what you want to achieve and you might find that your budget stretches even further than you expected.
Graphic Design vs. Web Design: Separate and Not Equal by Nick Haas
As designers, it is our job to communicate effectively in both the print and web mediums, and learn that they are separate and not equal. Understanding the distinct differences between being a graphic designer and a web designer in 2010 might help you on your next project or in the way you approach your design.
How to get exactly the website you need
When you are planning you get yourself a new website you feel that choosing a website designer is the biggest challenge. Well, not quite! The real challenge begins after you finalize the website designer. It is because communicating with a web designer can be the most difficult part as you and the web designer don’t speak the same language in terms of industry or required details of the website
Role of Graphic Design in a Website
People argue over the importance given to graphic design in web designing. However, most people admit that graphic design plays a minor but important role in web design. Some of the areas of a website that need the help of graphic design include logo design, illustrations and icons.
Key Tips for Being a Successful Website Designer
Website designers should ensure that the websites they develop have the visual appeal, visibility and conversion capabilities in order to be marked as a success. Some of the tips for becoming a leading name in the website design domain are- becoming more than just a website designer by taking up role of a developer and graphic designer as well, continue learning and beware of competition.
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