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Implementing a Marketing Automation Solution
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:

AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

Street Level Marketing Can Boost Sales
Most field sales professionals don’t lack for sales skills as much as they do for marketing skills. This article shares some micro-marketing ideas to help sales reps get in front of more prospects.

Other senior marketing Related Articles

Believing The Plan
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything
Favorite Healthcare and Senior Care Small Business Franchises
With the baby boomer generation nearing senior citizen age and the health care industry in higher demand than ever, healthcare and senior care small business franchises both make great franchise business choices, and here are a few of my favorites.
Sales Training for Senior Manager Performance Improvement
Sales training courses for senior managers can train, educate and motivate senior sales managers to get their sales force to surpass the sales goals of the company. Advanced sales training for senior sales managers can turn a great senior sales manager into an excellent sales team leader.

Home-based Business Idea: Senior Transportation Service
Considering a senior transportation service of your own can be a rewarding home-based business as the population of the elderly doubles in twenty five years. This means to say that the demand for senior specialized care services will increase every year.
Implementing a Marketing Automation Solution
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing leaders in 2008 include:

Ten tips on how to write persuasive copy in internet marketing
Nic Penrake, senior copywriter and online marketing mentor, gives you 10 top tips for writing persuasive copy.
When you feel like jacking it in, that’s when you step it up even more
Senior Copywriter and Marketing Consultant Nic Penrake gives you the best tip of all - when internet marketing is dragging you down, remember, if you can work on your stamina (and find an online marketing mentor while you're at it!), you will make money.
Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.
B2B Lead Generation | Where Are You Today?
A Senior VP of Worldwide Marketing shares where his company stands in B2B demand generation today. Are you as frank and honest as he is?
People Live Up or Down to a Leader's Expectations
"Tell me about the people at the organization you just left," said the senior manager who was screening candidates to fill a key leadership role. "They were uneducated and lazy," the candidate responded. "You always had to keep an eye on them because they were constantly trying to goof off or rip off the company. They were lousy communicators, resisted change, and only cared about themselves." "That's too bad," replied the senior manager, "I am sorry to say that's the same type of people you'll find here. This doesn't sound like a job you would enjoy."

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