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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
We need more Antonio Lucios in this world
Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

Starting over with customer service
I've been writing a lot about this topic lately and thinking about it more. I have a radical proposal for you, but it takes a few paragraphs, so I hope you'll bear with me.
Straightening Ties
As employers compete to hire information technology (IT) professionals in this sellers' market, many are seeking help to develop and implement strategies for staffing their organizations that are more productive and cost-effective and less aggravating. by Kenneth R. Cohen and Ross Reinhold September 2000 - Healthcare Informatics

Prosperity rankings an eye opener
Think you live in the most prosperous nation? See the rankings you may be surprised where they are and why they are there.
All Work And No Play Will Take Our Young Guns Away
We all want flexible working arrangements, the five-day work week, sabbaticals and other employee-friendly initiatives. But where does Singapore rank today on work-life balance, especially for the young workforce?

How To Create an Employee Incentive Program
Interview with Allison Grace in the Charlotte Business Journal about incentive programs. By Bea Quirk, March 23, 2007
A Day In The Life Of A Wireless Toyz Franchisee
Chances are you're seen one of them in your town, and Wireless Toyz has taken their model of using the newest cellular technology and explaining it to their customers and built a massive chain of franchises all over the country. Here's a look at what a typical day looks like as the owner of a Wireless Toyz franchise.
Simple Marketing Advice By, For Technology Companies
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me-too” competitors, there’s no doubt that marketing is becoming more difficult.

What Does A CEO Do
The CEO has three fundamental roles. First, a CEO is a leader. As a leader, the CEO establishes and directs the vision and mission of the team. In this capacity, the CEO is the source of visionary strength of the company and keeps it on a consistent track to achieving the vision. Second, a CEO is a project manager. In this role, the CEO is responsible for directing the operational activities of the company by scheduling the utilization of the company’s resources, including people and capital equipment. The CEO is responsible for establishing and executing the company’s operating plan that is necessary to achieve the company’s objectives. Third, a CEO is a coach, and as such picks the people for the management team and improves the performance of people through ongoing counseling.
Social Media: A Highly Effective Tool for Non-Profits
This article talks to those who operate a non-profit organization (or work with them). The topic is about Social Media and how to use it effectively to create a community to increase donations. Social Media is yet another tool that we can use as part of our overall marketing strategy.
Supernatural Promotions
If you want to create buzz, you have to know your customer and how you are reaching them. It is easier to create buzz than you may think. Good buzz begins with a positive customer experience. There is no substitute for exceptional performance.

Other senior vice president Related Articles

E-MAIL...OVERUSED, ABUSED & INVALUABLE
"I predict that by 2010, 100 percent of network traffic will be packetized. None of it will be voice because we will be too mad at each other from sending flame e-mails." Vint Cerf, former executive vice president of MCI and one of the founders of the Internet.
Saving, Sharing Videos on CD
``I think a lot of people really want to do this (capture and show personal videos),'' said Andy Parsons, senior vice president of product development for Pioneer New Media Technologies, at a recent Consumer Electronics Show. ``I wanted to do this two years ago and I was frustrated. I said I'm not going to pay $5,000 for a recorder.''
Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
We need more Antonio Lucios in this world
Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

Defining a Great Customer Experience
While consulting with a client of mine who was Vice President of Sales for a financial services company, I asked him what he believed his customers thought of his company and how they liked doing business with him. His answer was that his customers loved his company and their experiences were very positive. I then spoke to his sales people to learn more about their existing sales processes as well as other sales-related issues. The sales reps’ feelings were similar to their vice president, although not quite as over-confident and smug. Where they differed related to the fact that they did get some complaints from customers, but not enough for them to believe the customers had anything but excellent experiences with their company.
A Goal Plan Thats Designed to Ensure Success
Rebecca Matter, AWAI's Vice President of Marketing, talks about how important it is that you set goals instead of make New Year's resolutions.
Capture Your Competitors' Customers - Even When The Boss Says It Can't Be Done
As a Sales Manager, you often hear your President and other Senior staff members try to bolster the sales staff with confidence that you can win any job. On the other hand, have you ever had the President of your company tell you that there is "NO WAY" that your company could win a major project with seven other major approved suppliers from your industry?

Whine or Shine ---- Sales Management
Jimmy Jo Bonds was hired by ABC Heating as their new Vice President of Sales. ABC Heating and Air Conditioning has seventeen branches across the Midwest. Jimmy is replacing the former VP of Sales due to stagnant sales (zero growth) that did not improve for five years running. Jimmy has quite an impressive resume as a "Product Manager". Jimmy's primary challenge was stated very clearly by his boss the President...... "I need you to focus on Growing Market Share!" The president went on to promise Jimmy all the support and resources he would need to get the job done. Jimmy has eighteen sales people and a National Accounts Manager reporting directly to him.
FranchiseKnowHow Spotlight Franchise
Red Mango Yogurt is the Real Deal. An interview with James Frank Vice President of Franchising.
Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.
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