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Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).
“New” Social Media Options Aren’t New, They’re Sequels
The excitement is almost unbearable. A new web-based social media service is unveiled. Will it be the next (fill in your own current fave)? Will it die? Nope social media can't be killed. For every mind-numbing IPO a sequel emerges from the lake. The only thing the sequel will give you is another chance to place your mark on the Internet forever...another way for you to waste your time telling the boss -- or yourself -- you're "working hard to protect the company, the product from the beasts." Life in the virtual world is fun, exciting, different from real work.

How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

Other sequels Related Articles

Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).
Lessons from \'The Girl With the Dragon Tattoo\'
The best-selling book "The Girl With the Dragon Tattoo" and its sequels were made into films in Sweden in 2009. Now, the U.S. movie version of the first book, starring Daniel Craig and Rooney Mara, opens in theaters this December.
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