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serif typefaces Tagged Articles
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Lesson #1: Connect The Dots
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| “You have to trust that the dots will somehow connect in your future,” says Jobs. “You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” |
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Steve Jobs Commencement
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| On June 12, 2005, graduates of Stanford University were treated to Apple founder Steve Jobs’ Commencement address. A college dropout himself, Jobs opened his speech by saying, “Truth be told, this is the closest I’ve ever gotten to a college graduation.” Now one of the most respected names in the computer industry, Jobs was invited to the Ivy League school to share his advice and experience with the up-and-coming leaders. |
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Rule 8 Boost Response by Changing the Type
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| This is Rule #8 in a series of articles titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars. Learn how you can boost the response to your advertising by changing the typeface of your ad copy. |
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Other serif typefaces Related Articles
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Art Concerns
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| Promotional product art is a unique breed of computer art because it must interface with production machinery. For the most part that machinery is pretty high tech and usually requires high-end graphic files. File types used by most home and business computer users will not work. The list of unacceptable file types is long and includes: .jpg, .tif, .bmt, .gif, .cmx, .wpg, .wmf, .emf, .pcx, .tga, .sct, .cpt, .fpx, .cal, .wi, .png, and others, including anything produced in Microsoft Word, Publisher, PrintShop, WordPerfect, Serif or other home use programs.
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The Science of Logos
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| Your company’s logo will go a long way toward defining your brand, so the process to create it should not be entered into lightly. Whether you choose to work with a design team, or use resources available to produce your logo yourself, you must be aware of how varying images, shapes, typefaces and colors will showcase your company. |
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