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Learning Business Lessons From Computer Geeks
A business lesson from the "computer geeks"! Computer science has a concept that deals with Real Dependencies versus Artificial Dependencies. The ugly-sounding concept attempts to determine where computer systems have been made needlessly complex causing the end result to be more difficult to achieve than it needs to be. Chances are that you can learn a business and marketing lesson from this concept from the "computer geeks" that can help you improve the performance and profit of your business, and make your customers happier.
How do we effectively measure SOA pay off? (Network Member Question)
Member Question: How do we effectively measure SOA pay off?? Some benefits, such as improved customer service, might be difficult to quantify. But others, like increased productivity and cost savings, should be measured. Any idea’s on how?? Question Submitted By: Anoop Kumar Development Manager of Enterprise Services (SOA) Group Harrah's Operating Company, Inc. Memphis

Microsoft Acquires SAP? (A Commentary)
In her December 3rd posting in Information Week, Mary Hayes Weier reported a rumor in which Microsoft was in the process of moving toward acquiring SAP. The markets as Ms. Weier put it “felt strongly enough about the rumor that they drove up SAP’s stock by nearly 2%.” She went on to say that “there could be something to it,” as Microsoft had originally “looked at acquiring SAP” in June of 2004. Here is the link to the post in its entirety: http://www.informationweek.com/blog/main/archives/2007/12/microsoft_rumor_1.html?cid=nl_IWK_daily#community

Other service oriented architecture Related Articles

Part 6: Service or Product Line
What are you selling? In this section, describe your service or product, emphasizing the benefits to potential and current customers. For example, don't tell your readers which 89 foods you carry in your "Gourmet to Go" shop. Tell them why busy, two-career couples will prefer shopping in a service-oriented store that records clients' food preferences and caters even the smallest parties on short notice.
Lesson #3: Take Care Of Your Customers And They Will Take Care Of You
More than anything else, the Four Seasons chain of luxury hotels is known for exactly that – luxury. But, it isn’t luxury in the normal sense. “Our competitors interpreted luxury chiefly as dazzling architecture and décor, but how important is that to our customers?” Sharp asks. “They are mostly executives, often under pressure, fighting jet lag, stress and the clock. We decided to redefine luxury as service.”

ENTERPRISE ARCHITECTURE THE NEW LANGUAGE OF MANAGEMENT
Enterprise Architecture is rapidly becoming to management thinking what mathematics is to the engineering of physical systems. The primary purpose of Enterprise Architecture is to make the invisible visible. Management Consultants that are not already versed in Enterprise Architecture appear to be scrambling to learn its principles.
Sloppy naming
If you've got more than one product or service, you have a problem. You need to decide if there's going to be an architecture to the way you name things. General Motors has a division, Chevrolet. Chevrolet makes cars, and each car has a name (Corvette, Impala). They have an architecture in place that makes some things clear very quickly.
Seven Secrets of Writing That Sells
Even in today’s tech-savvy world information is spread through the written word. Customers have to know what your product, service or idea can do for them—or they won’t buy. So whether you’re writing brochures, Web text or anything in between, you need clear, concise, benefits-oriented copy that really sells.

Needling for the Need
This article shares a brief tale wherein one service oriented person dared to get to the heart of a matter and unearthed the customer's want. What follows is a brief exercise that may be performed in a staff meeting.
5 Personality Traits of Action-Oriented People
I'm an action-oriented person. I take on big goals and go after them full force. I don't like to take too much time to plan and prepare. I believe in the "ready-fire-aim" approach to life. I'm alright with making mistakes and fixing them after the fact. I believe it builds character. In this article, I give you 5 personlity traits of action-oriented people.

SEO Targets and Business Goals – A Relatively New Concept Explained
Sales oriented SEO must concentrate on revenue generation through the website. The sales target oriented SEO are more practical in approach. It is important to set achievable goals. The benefit with web based marketing driven by SEO, is that the results are highly predictable.
The Four New Cs of Marketing
Marketing in this day and age needs to be a two-way communication. In a professional service business, it may make more sense to focus on the four C's of marketing rather than the more traditional four P's. They are much more customer oriented – and you need to think like your clients to do your best marketing.
Learn How to Use the Place Strategy that Supports Premium Prices
America divides itself into niches and subcultures, suggests Mike Farrell with aspenIbiz. Read this short post to learn how to move a product or service from generic to niche, or subculture oriented, as this automatically permits price increases with no change in the actual manufacturer or delivery cost of the product or service.

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