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To Grow Your Business Requires Closing the Gap Between Sales and Customer Service
For many businesses, there is a distinct line between sales and customer service. To ensure that the sales process is executed without problems, separate departments have evolved addressing what are perceived to be sales issues and customer service issues. Yet is this really effective given the research about customer turnover, the time to earn a signed commitment and how quickly sales leads become cold?

Other service perspective Related Articles

Super Bowl Ads Super Marketing or Super Waste of $
it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.

The Only Object of Life
Margaret Fuller wrote: “Very early, I knew that the only object in life was to grow.” I love this quote and imagine this perspective had a profound impact on the quality of her life. If each of us shared Margaret’s outlook and truly lived from this perspective in all of its fullness, what would be different for us and those whom we touch? There are many possibilities.
Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
A Matter of Perspective
Sometimes a new perspective can hit you on the head a la “I could’ve had a V-8!” For me, it happened recently when I had the good fortune of working with a intern from my children’s school. Her name is Jordan Denniston, and she is a high school junior. Although still young in years, Jordan is quite wise in spirit. As I reflected on the battling perspectives of the recent Presidential campaign and my own, more mundane challenges of perspective, Jordan’s thoughts below helped me relearn an important leadership lesson.

A Look At The Pros and Cons Of A SendOutCards Opportunity
When looking at a MLM business opportunity its really important to look beyond This is a 3rd party, non biased perspective of SendOutCards, purely from a business perspective. I am not a distributor or an employee of SendOutCards.
All I needed was a lamp...
Customer service can be like the weather – it’s something we all talk about but we feel like we can’t do anything about it. A recent experience has given me some new insights which have changed my perspective.
Stress and Perspective
Then something seemed to whisper in my ear. This lady was having a stressful day. From her perspective, with what she had planned to do today, this was an interuption. It was unnecessary and stress-producing. From her perspective this was huge. I decided rather than think bad thoughts of her that I would pray for God to comfort her and turn her day for good.

How Openness Yields Results
As you know, I had the incredible honor of speaking at the National Speakers Association Convention this past week. My topic was creating a one-page strategic plan in just 20 minutes and on one sheet of paper. I speak on planning from a different perspective, that is, I talk about it from a right-brain or intuitive perspective, not the traditional “what I did last year plus 10%” route that many planning gurus take.
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Which Brother Are You?
What is your perspective on life? Do you want to receive the riches, or do you want to be able to give it to others? Your perspective may have a lot to do with your success.
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