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A Questionnaire for Businesses
Twenty-five questions to help you determine how well you know your own marketing condition.

Other service product Related Articles

Cold Calling Without Fear
Cold calling techniques are ways to “open” and “qualify” a prospect who is not particularly familiar with the product or service being offered. Unlike a customer coming into a showroom, who is already at least somewhat familiar with the product or service he is seeking, a “cold prospect” may never have heard of the product or service, and even if he has, he may have no awareness of his own need or desire to buy it. When dealing with “cold prospects”, the salesperson needs...

Buying A Franchise FAQs
A franchise may need to be looked at from a product or service comparison prospective. While one franchise’s product or service may be suitable in a geographic area, another may not be. When evaluating a franchise, close attention needs to be spent evaluating: the strength of the franchiser, the franchiser’s long-term goal, the uniqueness of its product or service, the type of consumer response the product or service is achieving, the amount of fees it charges, the type of support it provides: 1) startup 2) operations 3) marketing, and the length of the contract you will be signing.
“Strategic Marketing Tips From Your Strategic Thinking Business Coach”
Using strategic thinking in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers & what benefits it provides; what differentiates you & your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients & customers are located geographically; and what are the most effective distribution channels to deliver your product or service? Your strategic thinking business coach provides the following ten (10) strategic marketing tips to use in developing your strategic marketing plan.
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
Whats The Customer Service Buzz About Your Business
If you're a regular reader of this column you know that my number one pet peeve is bad customer service. Nothing chaps my backside more than paying hard-earned money for a product or service only to have the provider of said product or service become apathetic, obnoxious or just downright rude after the transactional smoke has cleared.
ANOTHER WORD FOR MARKETING - HOW ABOUT VOICE OF THE CUSTOMER?
I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which one are you?
How to Generate Leads for Free or Low Cost
If you are a small business owner then it is in your best interest to build the list of prospects you market to. The more people know about your product or service, talk about your product or service and generate interest in your product or service, the more sales you are likely to make. Wouldnt it be great to bring thousands of visitors to your website weekly? Heres how to do it.

Successful Sales Tips for Beginners – Sales Tip #2
Until you determine whether an organization or individual can utilize and benefit from your product &/or service, they are a 'suspect'. You suspect they have a need that your product &/or service will fill. Your responsibility is to ask qualifying questions and listen closely to the answers. Then ask additional questions and continue listening before articulating how your product &/or service will provide value, increase productivity or efficiency. Until qualified, a ‘suspect’ is not a prospect. You cannot begin to even think your product &/or service will provide value without understanding the needs of the suspect. Develop questions providing information allowing you to quickly qualify or disqualify a suspect, avoiding wasted effort and time. If you disqualify a ‘suspect’, quickly shift the conversation (perhaps a referral partner?)
Success Secret: Sell Your Value, Not Your Service or Product
The clients are out there, you just need to reach them. And the best way to get them to take notice is to sell your value not your product or service. But, before you can present your value, you have to understand exactly what it is. What is the value or effect that your product or service offers your customer? Focus on that. Sell your value not your product. Once you’ve defined your value, find the media mix that best fits your business or company.
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